Tips For Pay Per Click PPC Marketing

Tips For Pay Per Click PPC Marketing



The two most successful techniques for enhancing your online image are: search engine optimization,​ and pay per click advertising campaigns.

Basically it's all about helping customers find your website and business. a​ pay per click advertising campaign is​ easy to​ start. you​ open an​ account and deposit some money as​ a​ starting balance with the​ search engine company that you​ are advertising with. you​ enter your site's URL,​ title and description and bid on​ relevant keywords. a​ site selling wine might bid on​ keywords such as​ "wine",​ "red wine",​ "wine club" etc.

When someone searches for "wine club" the​ details of​ your site appear,​ in​ the​ form of​ a​ search result with the​ URL,​ title and description you​ entered. if​ they then click on​ your listing,​ your account is​ debited the​ amount you​ have bid on​ that keyword.

Pay per click offers a​ high level of​ assurance that your campaign is​ reaching the​ proper target. What makes them so effective is​ that someone who has searched for your product is​ already qualified when they come to​ your site,​ which is​ selling the​ product or​ service they are looking for. Pay per click campaigns,​ however,​ are not perfect. Without constant monitoring,​ you​ sometimes risk incurring advertising costs that can spiral out of​ control,​ focusing on​ terms that don't convert well for your product or​ services or​ lose out during a​ bidding war.

It is​ important that your keywords are relevant and link to​ the​ page that contains information relating to​ that keyword. Bidding on​ keywords can be expensive. an​ alternative strategy is​ to​ bid on​ related keyword phrases which no-one else is​ bidding on. you​ may then be #1 in​ the​ rankings,​ monopolizing the​ traffic for those searches and only have to​ pay the​ minimum amount per click through. Related keywords and phrases can include synonyms,​ incorrect spellings,​ alternative words and phrases,​ closely related words/phrases,​ and so on.

Then,​ perhaps most importantly of​ all,​ you​ need a​ ‘landing page’: (a) specific page(s) created for visitors referred from marketing campaigns to​ maximize conversion. Landing pages can be a​ series of​ related pages within an​ existing site structure or​ they can be a​ microsite,​ which is​ specifically setup for a​ campaign,​ typically with its own campaign URL - an​ example is​ Norwich Union’s (faintly annoying?) www.quotemehappy.com

There are different types of​ landing pages that work best depending on​ the​ campaign objectives – a​ landing page integrated into the​ sites structure or​ a​ landing page specifically created for the​ campaign.

Integrated pages may not work so well in​ terms of​ conversion. Bespoke landing pages tend to​ produce higher conversion rates but it​ requires more effort and maintenance. So you​ need to​ work out whether the​ cost of​ producing this type of​ page is​ offset by the​ potentially higher conversion rates and better campaign results.

Some simple guidelines for effective PPC are keep ads and landing pages relevant; provide enough detail for a​ decision; capture the​ audience’s imagination and their data as​ quickly as​ possible; forget the​ guru’s page length,​ graphics and menu options type arguments and FIND OUT WHAT WORKS,​ as​ in​ all direct marketing test,​ test,​ test.




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