Tips For Commercial Success Writing Sales Letters

Tips For Commercial Success Writing Sales Letters



For many marketing specialists,​ writing sales letters can be difficult. in​ a​ few paragraphs,​ you need to​ sell not only a​ product or​ service,​ but the​ company as​ well. You need to​ convince the​ recipient that the​ company is​ in​ the​ best position,​ and has all the​ credentials to​ produce the​ best product or​ service to​ meet the​ needs of​ its prospective customers. if​ there seems to​ be no need for the​ product or​ service,​ you have to​ create the​ need for it. Moreover,​ you need to​ do all these to​ sell a​ product or​ service to​ a​ potentially saturated market that has little or​ no time to​ read sales letters.

What constitutes a​ great sales letter? a​ great sales letter should not only be brief,​ it​ should also be rich in​ content and easy to​ understand. it​ should also be properly formatted and addressed. Not only should a​ great sales letter have all these traits,​ it​ should also translate into actual sales for the​ company.

Why should a​ sales letter be brief? Few people have time to​ actually sit down and understand every single word of​ a​ sales letter. You might want to​ rave on​ and on​ about how much research your company has conducted so that it​ could produce the​ best product or​ service. You might want to​ enumerate all the​ prizes that your product or​ service has received. All these can be good in​ backing up the​ credibility of​ your company and the​ reliability of​ your product or​ service; however,​ you should give more attention to​ your customer.

Use this rule of​ thumb when writing sales letters: customers do not care about what you know,​ until you let them know that you care. This means that your credentials mean nothing if​ you have a​ product or​ service that no one will need. Your sales letter,​ therefore,​ should emphasize your customer’s urgent need to​ purchase the​ product or​ service.

Customers,​ moreover,​ do not want to​ be pushed into a​ pile of​ random names; customers do not want anonymity,​ and most of​ the​ time,​ they want to​ be recognized. When addressing your sales letters,​ address your customers by name,​ and avoid using generic salutations such as​ “Dear Sir” or​ “To Whom it​ May Concern.” Such greetings can make people feel lost in​ a​ crowd of​ other customers,​ and chances are,​ a​ sales letter that begins like this can also be lost in​ the​ pile of​ junk mail.

If possible,​ have your CEO or​ a​ major player in​ your company sign the​ sales letter personally. This adds a​ special touch to​ the​ letter,​ and can make it​ appear that the​ CEO himself or​ herself is​ appealing to​ prospective customers,​ and aims to​ meet their needs. if​ mass signing of​ thousands of​ sales letters is​ not possible,​ you can affix a​ scanned signature,​ or​ include a​ picture of​ the​ signer on​ the​ letter itself.

The language of​ the​ sales letter should also be exciting,​ but not sensational; and understandable,​ but not condescending. in​ general,​ you can lose or​ win a​ customer within the​ first few words of​ your letter,​ so choose your words carefully! You do not want to​ annoy customers by a​ prospective deal that sounds too good to​ be true,​ and neither do you want to​ alienate them or​ make them feel small by talking to​ them as​ though they were children. Practice your letter writing tone by making sample letters for your friends to​ read and critique.

Lastly,​ make your sales letter attractive but simple. if​ you are selling a​ product,​ show not only the​ product,​ but the​ product being used. if​ you are marketing a​ service,​ show people availing of​ the​ service,​ and,​ if​ possible,​ show a​ few testimonials of​ people who have already availed of​ the​ service before. Use only high resolution pictures: low resolution pictures are not only unattractive,​ they show a​ low level of​ professionalism,​ and can make you appear less reliable and credible than you claim.

Writing sales letters can be difficult,​ but with more practice,​ and with market studies to​ back you up,​ you can find yourself writing them without a​ hitch. Study sales letter formats and employ them,​ and make your sales letters always appear neat and professional. Use good language and be brief: say all that you can as​ soon as​ you can,​ and soon,​ you may find the​ profits coming your way.




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