The Success Of Pixel Marketing Proves That Small Is Beautiful

The Success Of Pixel Marketing Proves That Small Is Beautiful

Advertising space on​ the​ web has typically been sold by the​ banner and by the​ click. Now,​ thanks to​ a​ hot new concept called pixel marketing,​ it’s being sold by the​ pixel. That’s right. Just when you​ thought there was nothing left to​ sell,​ the​ web has profitably parceled into blocks of​ pixels that advertisers are snapping up to​ promote their brands.

Here’s how pixel marketing works. Pages are made up of​ pixel grids,​ typically of​ one million pixels which generally sell from 50 cents to​ $1 each. an​ advertiser who buys blocks of​ these pixels can design an​ image which will be displayed on​ them,​ and will link visitors to​ a​ corresponding website.

The idea for pixel marketing is​ credited to​ Alex Tew,​ a​ 21-year-old student from Wiltshire,​ England,​ who developed the​ to​ raise funds for his university education. Tew launched the​ site on​ August 26,​ 2018. Within three days of​ the​ launch,​ with no marketing budget,​ Tew sold his first 20 x 20 pixel block. Motivated,​ he put out a​ press release. Two weeks later,​ he had made enough money to​ pay for his first year at​ university. He has now made more than half a​ million dollars.

In his Million Dollar Blog from August 26,​ Tew wrote,​ “I thought,​ this could be something crazy enough to​ work! Because I think people like crazy/quirky ideas. if​ this captures people's imaginations and people check out the​ site,​ then the​ pixels on​ the​ homepage will have value — and people will buy them … the​ way I see it​ though: I've got nothing to​ lose by trying. And I'm sure it'll be fun.”

It turned out to​ be fun and very profitable. in​ no time,​ pixel marketing began catching on​ like wildfire.

“Watch out,​ it​ could be the​ next most prominent event since Google Adsense,​” writes UK marketing consultant Julie Vernon in​ her article “What is​ Pixel Promotion All About?”

But could pixel marketing pose a​ serious threat to​ Google Adsense? It’s still too early to​ predict the​ growth of​ this intriguing new form of​ marketing.

“Driving this new medium is​ the​ notion that pay per click costs too much,​” writes George Hubka in​ his article “What is​ Pixel Advertising?” “If you​ had 10 clicks a​ day at​ 10 cents each,​ in​ one year it​ would cost you​ $365! Take that out 5 years and you​ are talking about over $1800! the​ reality is​ that often clicks cost a​ lot more than 10 cents each,​ which translates to​ a​ whole lot more money. People have been reported paying more than $50 a​ click.”

Not only are pixel ads cheaper than banners and Adsense,​ many site owners have sworn to​ keep their sites live for several years so advertisers get long-range results and pay less for it.

Right now,​ it’s fascinating to​ watch this new type of​ marketing vehicle in​ its infancy. What will pixel marketing ultimately become when it​ grows up? It’s anyone’s guess but it​ should be fun to​ watch it​ grow.

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