The Power Of The Underestimated Word Of Mouth Marketing

The Power Of The Underestimated Word Of Mouth Marketing



The power of​ the​ underestimated: Word-of-mouth Marketing
Word-of-mouth marketing is​ rarely the​ focus of​ a​ new businessperson seeking to​ gain more clients .​
Everyone wants to​ start an​ affiliate program or​ pay someone far too much to​ manage their add campaign.
However,​ many of​ the​ biggest businesses choose to​ use word of​ mouth marketing instead of​ a​ pricey campaign .​
Google (gmail) and Amazon are two prime examples that I​ will explain later .​
Expensive research has taught these companies that people believe their friends more than they believe billboards or​ commercials and so it​ has been proven to​ be one of​ the​ best marketing methods around.
Word of​ mouth is​ probably both the​ most successful kind of​ advertising and the​ most profitable .​
People naturally talk to​ each other and spread ideas,​ names and opinions .​
This article aims to​ show you​ how to​ use this to​ your advantage,​ how to​ make money from word of​ mouth.
1 .​
Business Cards
There are many places online where you​ can order large quantities of​ business cards .​
If you​ use them to​ introduce yourself with people who aren't already friends and family then you​ are already spreading your businesses name.
It may feel contrived and a​ little cheesy but it​ works .​
Few people rip up business cards .​
They usually end up deposited on​ a​ kitchen table ready to​ be picked up when someone who runs your kind of​ business is​ needed.
Also,​ they bring your business into conversation .​
You don't need to​ promote it,​ just give them the​ card and you​ are increasing your brand recognition.
2 .​
Tell-A-Friend Scripts
Online you​ often see on​ the​ side of​ websites a​ link called tell a​ friend .​
This makes it​ so much easier to​ tell a​ friend about a​ website and therefore far more people do.
BY adding one of​ these links to​ the​ side of​ your website you​ are immediately increasing your ability to​ market though word of​ mouth .​
You are making your website word-of-mouth friendly and so you​ are likely to​ be talked about more,​ become better known and make more money.
A free tell a​ friend script can be found here:
www.javascriptkit.com/script/script2/tellafriend.shtml
All you​ have to​ do is​ copy and paste the​ script from that site somewhere in​ your websites html .​
Maybe at​ the​ bottom of​ the​ page .​
Try and pick somewhere near the​ rest of​ your links so that it​ isn't ignored .​
There we have it! Instantly better marketing.
3) Invite a​ Friend Offers
This is​ a​ strategy that many of​ the​ most profitable websites with the​ best marketing strategies online have used and I​ am about to​ explain it​ to​ you​ for free.
All you​ do is​ that you​ offer a​ discount for every person who invites a​ certain number of​ friends to​ your website .​
This is​ a​ bit like an​ affiliate program only you​ pay them with a​ discount that does not affect your profits much rather than actual money.
This however is​ harder to​ set up .​
If your website runs a​ membership sign-in system then it​ will be easy to​ just get your web engineer to​ add this script .​
If however you​ plan to​ run a​ more basic website set-up (like me) then this still is​ fairly easy .​
When you​ are setting up your shopping cart software (if you​ read my guide on​ it​ then you​ will be using the​ free one offered by Paypal) then just customize it​ to​ allow comments while ordering.
Tell people that if​ 5 people comment or​ mention their name and email address while ordering products then you​ will give them a​ 40% discount on​ their next purchase .​
This will form an​ incentive for people to​ use word of​ mouth to​ grow your business and thereby increase your customer base and potential profits.
4) Email,​ bulletin board and other signatures
Whenever you​ write anything online,​ sign it​ with your website address if​ you​ have one .​
This includes emails.
A prime example of​ how this has worked for one company is​ hotmail .​
At the​ end of​ every hotmail email it​ advertises the​ free service that they provide and so the​ y had to​ do less marketing because word of​ mouth gave them free advertising.
5) Buzz
Buzz is​ the​ modern term for when you​ do something exciting,​ edgy or​ different and people begin to​ talk about it​ - a​ lot.
While it​ is​ very difficult to​ tell you​ how to​ create a​ buzz for your product or​ website,​ I​ can tell you​ that you​ always need to​ be thinking out of​ the​ box.
Again,​ many very large and profitable businesses use this technique simply by doing something strange as​ seen in​ Burger King's Subservient Chicken campaign .​
To promote their new chicken sandwiches they created a​ website with a​ man in​ a​ chicken suit that would obey the​ commands that you​ typed .​
This was unusual,​ unique and interesting and so created Buzz.
I wouldn't recommend doing things like that all of​ the​ time but when you​ are thinking of​ how to​ grow your business it​ is​ definitely something worth considering.




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