The Power Of Targeted Marketing

The Power Of Targeted Marketing

The Power of​ Targeted Marketing
Occasionally I​ read some really compelling information regarding business strategies and I'd like to​ share with you​ a​ concept in​ the​ power of​ targeted marketing that has really caught my attention .​
the​ idea in​ this concept is​ for a​ person to​ focus his/her marketing efforts toward a​ specific audience who holds an​ interest in​ the​ very product/service being sold .​
When marketing strategies of​ this nature are applied,​ the​ results are exceedingly more beneficial than when a​ more generally targeted strategy is​ used .​
For example,​ if​ marketing to​ a​ general audience who holds interests in​ a​ wide range of​ products/services as​ apposed to​ a​ targeted,​ specific product/service,​ the​ results in​ sales generated from this effort would be greatly diminished compared to​ the​ results in​ sales realized through focusing on​ a​ concentrated interest among an​ audience .​
the​ reason for this is​ because within an​ audience of​ people with a​ large range of​ interests only a​ few of​ the​ people will find interest in​ the​ product/service offered to​ them .​
Conversely,​ when marketing to​ an​ audience of​ people who all hold the​ same interest in​ the​ product/service being offered,​ every single person in​ your audience is​ much more apt to​ respond to​ the​ marketing efforts .​
This concept can be likened to​ a​ ship at​ sea that is​ focused on​ a​ specific destination (or target.) If the​ ship maintains it's aim toward the​ specific target,​ the​ ship will effectively reach its target because of​ the​ concentrated effort .​
However,​ if​ the​ ship is​ aimed in​ a​ wide range of​ directions,​ the​ ship's target will in​ effect be missed and there will be a​ great deal of​ effort and energy wasted as​ the​ ship meanders here and there .​
Targeting a​ specific audience with a​ specific interest enables you​ to​ avoid wasted marketing efforts,​ time and money .​
And this is​ the​ true power that is​ found in​ targeted marketing.
I hope this information will enable you​ to​ concentrate your efforts for effective results .​

Joe Clinton.

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