The Newest Evolution Of Viral Marketing

The Newest Evolution Of Viral Marketing



The basic premise behind current Viral Marketing strategies is​ that a​ document,​ PDF file or​ email with the​ author's URL (the address of​ the​ author’s sales website) embedded in​ it​ is​ designed to​ be freely circulated on​ the​ Internet. Two possible requirements are necessary to​ make the​ piece find its way around the​ web on​ its own merits. One prerequisite is​ that the​ content must be of​ sufficient quality so that someone other than the​ original author will forward it​ to​ other recipients for free,​ or​ a​ pre-arranged Joint Venture payment. it​ must contain helpful or​ useful information,​ usually a​ small excerpt from a​ larger course or​ document that is​ for sale. a​ second option is​ that the​ writing must be compelling enough to​ generate enthusiasm or​ the​ apparent conspiracy of​ previously unreleased information that will lead to​ untold wealth. as​ more and more people forward the​ item,​ the​ URL of​ the​ sales website falls into the​ hands of​ greater and greater numbers of​ potential customers. the​ whole point of​ the​ exercise is​ cheaper and more effective advertising to​ elicit greater sales from customers that may have otherwise not been aware of​ the​ available product line.

To persons with a​ medical background,​ or​ anyone whose life has been affected by a​ real virus,​ the​ term ‘Viral Marketing’ is​ obviously abhorrent. Please remember this is​ only an​ imaginary model of​ a​ singularly efficient organism. Just as​ twenty years ago a​ ‘bad’ car really meant a​ very good car to​ those in​ the​ know,​ ‘Viral’ Marketing is​ only an​ analogy.

The virus is​ one of​ the​ oldest creatures on​ earth,​ and has developed the​ most effective means of​ replicating itself. in​ the​ simplest of​ explanations,​ a​ virus is​ a​ short chain of​ molecular RNA. a​ virus is​ not believed to​ actually be alive,​ but exists only to​ create more of​ itself. Once it​ invades a​ living cell,​ the​ viral RNA uses the​ host cell’s DNA to​ replicate another complete strand of​ its RNA. a​ protein coating then envelops the​ new identical virus,​ and it​ escapes on​ its way. the​ protein jacket is​ enzymatic,​ and used to​ either mate with the​ walls of​ a​ new host cell and force an​ entry,​ or​ trick the​ cell into letting the​ virus inside.

Viral RNA -> Viral DNA -> Viral Protein

Irresistible Message -> Viral Document -> Exponential Distribution

The part of​ this process that an​ Internet Marketer wants to​ emulate is​ the​ replication,​ and subsequent self-powered web-wide distribution. the​ email or​ document itself is​ the​ protein envelope,​ and the​ context of​ the​ message is​ akin to​ the​ RNA. the​ expectation of​ priceless information is​ the​ enzymatic action the​ author must initiate. the​ words must be powerful enough to​ cause the​ reader to​ replicate,​ or​ forward,​ the​ message to​ others,​ without hesitation.

This is​ the​ current common system of​ Viral Marketing. at​ only one location on​ the​ grid,​ this has now evolved one giant step further.

A retrovirus is​ exponentially more powerful than the​ average garden-variety virus. This collection of​ molecules invades a​ cell,​ and uses the​ host DNA to​ create viral DNA,​ which then replicates RNA for perpetual distribution.

The Virtual Cell in​ today’s World Wide Web is​ the​ forum. Many forums are set up by a​ single guru,​ and various other near-gurus join to​ share technical knowledge and post very specific questions. the​ trouble with this type of​ cell is​ that the​ bulk of​ the​ membership will invariably be composed of​ eager beginning marketers. These ‘newbies’ are often self-conscious when posting queries in​ the​ public forum,​ and remain mostly on​ the​ sidelines,​ lurking,​ but not expressing their opinion. Unfortunately,​ a​ forum of​ intermediate programmers and Internet Marketers will not include the​ basic DNA building blocks necessary for beginning individuals to​ succeed.

To form a​ Virtual Cell where complete transcription of​ DNA may take place,​ it​ must be headed up by a​ Mentor. This model will allow less-experienced Internet Marketers a​ comfort zone,​ where they may ask the​ necessary beginner questions without their self-imposed embarrassment. the​ Mentor can then help the​ members quickly develop their knowledge with proven methods. the​ Mentor can also orchestrate affiliate sales of​ his product line and eliminate unprofitable systems before they become entrenched,​ and discourage the​ fish. Every member of​ the​ Virtual Master Cell that makes the​ grade can establish new potential sales point nodes on​ the​ web.

Viral RNA -> Viral DNA -> Viral RNA -> Viral Protein

Irresistible Message -> Virtual Cell w/ Mentor -> Successful Affiliates/Partners


The ideas and knowledge of​ the​ Mentor are the​ RNA to​ be transcribed into fresh minds. With the​ complete DNA blueprint of​ a​ successful Internet Marketer,​ the​ Mentor,​ or​ Originator,​ can engineer lucrative future projects. the​ Virtual Cell will grow on​ its own strength,​ feeding voraciously off new ideas,​ and the​ finale is​ a​ Virtual Master Mind.

A new grid of​ sales point nodes will be laid overtop of​ the​ internet,​ and a​ greater group of​ individuals will develop confidence and success. the​ Mentor has now replicated his success blueprint into a​ veritable army of​ affiliates and possible partners. With the​ Virtual Cell model,​ and a​ Virtual Master Mind that matures of​ its own accord,​ success will come much faster for all involved. Success begets success.

Now whether this archetype is​ by intentional design or​ auspicious evolution,​ only the​ Internet Profit Mentor himself knows for sure. the​ next advancement of​ this system will be published in​ the​ near future. Check back again soon to​ where you​ found this article in​ the​ first place.

By Kelly Archibald.




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