The New Face Of Advertising Drawing Customers To Your Site With Interactive Marketing

The New Face Of Advertising Drawing Customers To Your Site With
Interactive Marketing

What is​ Interactive Marketing?

We’re all familiar with the​ popular pay per click advertisements that many eBiz owners employ a​ very effective tool for driving traffic to​ your website. But according to​ Jackie Peters,​ Chief Creative Officer of​,​ the​ real question is,​ “once they get [to your site] what is​ their experience going to​ be like?”

Peters’ company helps many of​ its clients launch campaigns designed to​ pull,​ not push,​ customers in​ through a​ process known as​ interactive marketing. By engaging your audience with relevant content they can actually experience,​ you​ give them a​ reason to​ stay once they’re there—and a​ reason to​ come back. Online gaming,​ message boards,​ short videos,​ mobile content,​ email and SMS are just a​ few examples of​ interactive marketing.

Be Relevant to​ Your Market

You need to​ know your customer base and design your interactive marketing campaign to​ fit their needs. if​ you​ sell Metamucil to​ a​ target audience that’s over fifty,​ online gaming and SMS are probably not your best advertising bets. on​ the​ other hand,​ if​ your niche market is​ teens and ‘tweens,​ those could both be very enticing features. There are basically three keys to​ interactive marketing: relevance,​ relevance,​ and relevance. the​ following are just some practical examples of​ using interactive marketing to​ connect with your audience.

•If you​ send out an​ e-newsletter,​ give your customers a​ reason to​ read it—don’t just tell them what you’re selling. Talk about something they’ll care about. if​ you​ sell shot glasses,​ your customers would probably like to​ know how to​ play the​ new drinking game you​ learned over the​ holidays. And while they’re reading,​ they’ll just happen to​ see the​ new products you’re offering as​ well.
•Get creative: find some popular blogs that pertain to​ what you’re selling and send them samples. Ask them to​ review it​ on​ their blogs.

•With mobile content,​ you’re sending interesting and relevant messages to​ opt-in customers’ mobile phones and saying,​ “Hey,​ we brought this to​ you.” the​ Mobile Marketing Association ( can provide you​ with both information on​ the​ way mobile content is​ being used and resources for getting set up if​ you​ choose to​ use that option in​ your advertising campaign.


States Peters,​ “A brand is​ a​ lot more than a​ company and a​ logo… It’s a​ relationship between the​ brand and the​ audience.” Interactive marketing can really give you​ a​ leg up on​ making that connection to​ your audience and engaging them. That’s how you​ differentiate yourself from every other web store out there. the​ goal is​ for your brand to​ become a​ part of​ your customers’ lives—you’re on​ their phones,​ their computers and in​ their inboxes. When they think of​ the​ type of​ goods you​ sell,​ they think of​ you!

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