The Most Affordable SEO Marketing Is Free

I recently had a​ self proclaimed SEO expert/consultant email to​ tell me that the​ HTML on​ my website was,​ in​ his words,​ ‘Crap’. That is​ very constructive,​ especially coming from somebody who professes to​ be qualified to​ charge for his SEO services.

He had apparently checked out my source code and come to​ that conclusion. I got to​ thinking: the​ site couldn’t have been crap or​ an​ expert would not have got so worried as​ to​ check out what I was doing. I was obviously a​ threat,​ and if​ that is​ the​ case,​ then the​ title of​ this article must be very close to​ the​ mark.

I responded by offering him my eBook on​ SEO in​ return for his expert services if​ he could inform me exactly where I was going wrong. Needless to​ say,​ I am still awaiting a​ reply. I am wondering how much he charges for teaching SEO when he fails to​ realise something as​ fundamental as​ that search engines are not too bothered about the​ formatting of​ the​ HTML as​ long it​ is​ understood. it​ is​ the​ text that crawlers are more interested in​ these days.

As I pointed out,​ my HTML must have been understood since the​ home page my website at​ that time (a week ago as​ I write) was at​ #3 on​ Google and #1 on​ Yahoo for its main keyword against 850 million other results,​ and also at​ #4 on​ Google for another page for the​ same keyword and also at​ #2 for another keyword. Quite frankly,​ if​ that is​ what ‘crap’ HTML does for you​ then bring it​ on​ – I will to​ do worse HTML next time!

That got me to​ thinking that if​ people pay guys like that for their advice,​ then perhaps they might be better doing their own search engine optimization. After all,​ it​ is​ not rocket science. Now,​ don’t get me wrong here,​ because there are many SEO experts out there that provide a​ great service and are also honest. Loads of​ people do not have the​ time to​ optimize their own sites,​ and these people are good at​ what they do – better then me. However,​ I know my websites,​ and I know what I am looking for from them. I therefore know more about the​ SEO needed with them that any expert would.

That is​ why I get such good results. Not with all my websites,​ I should admit,​ and certainly not with the​ minisite that this article is​ intended to​ promote. Like any article,​ this is​ intended to​ promote a​ website that offers a​ product that teaches what I know about SEO by means of​ screenshots of​ my websites and the​ HTML used to​ get #1 positions against very stiff and professional opposition such as​ Wikipedia,​ Harvard University and ‘About’. However,​ that’s another story and not for this article.

This article is​ about the​ cheapest or​ most affordable SEO. in​ my opinion that is​ DIY! That’s right,​ Do it​ Yourself! if​ you​ have the​ time. if​ not,​ then most of​ these other people advertising online can probably do a​ good job for you​ (apart from my email friend). the​ most affordable SEO is​ free – if​ you​ know what to​ do. Quite frankly,​ there is​ little to​ do these days. Google no longer pay attention to​ Meta tags,​ and Google are the​ biggest in​ my opinion.

Google spiders crawl the​ text in​ your HTML,​ look for H1 tags and Title tags and check out your keywords to​ make sure there are not too many. Apart from that there’s not all that much to​ it,​ apart perhaps for alt image tags. Even keywords are not all that important – Google spiders are very literary these days. They have been to​ Spider College learning English,​ and can now tell what you​ are writing about without you​ having to​ tell them.

Your keywords are now largely irrelevant. the​ spiders know – they ain’t stupid any more. They don’t need you​ to​ write these keywords over and over again to​ tell them – in​ fact,​ if​ you​ do then they get very annoyed at​ you​ treating them as​ though they were ignorant,​ and will in​ fact punish you​ for it.

Get used to​ it​ you​ SEO guys: search engine optimization is​ still relevant,​ but not as​ important as​ it​ once was. These educated BA spiders know what you​ are talking about (or writing about) and the​ most affordable SEO marketing is​ free,​ assuming you​ can write and don’t try to​ teach these crawling guys with the​ long legs what they already know. And don’t try to​ fool me that your HTML has to​ be perfect – I know different.

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