The Marketing Concept Of Pixel Ads

The Marketing Concept Of Pixel Ads



The Marketing Concept of​ Pixel Ads
I believe that most of​ you​ have heard about the​ Million Dollar Homepage and it’s success story .​
The web site owner Alex Tew earned a​ million US dollar in​ a​ dramatically short time and brought public attention all over the​ world by selling pixels on​ his web site .​
However,​ it​ seems that the​ pixel craze didn’t last long as​ the​ copycats of​ the​ pixel advertising idea were mostly not doing well,​ especially the​ later ones who sometimes ended their site without a​ pixel sold.
When talking about marketing strategies,​ the​ pixel advertising should be in​ the​ short-term category since curiousness of​ people don’t last long on​ a​ narrow topic .​
Alex Tew was smart to​ have noticed this point and that’s why he limited the​ number pixels to​ a​ million .​
This is​ not to​ ignore the​ huge demand out there but to​ generate an​ even higher traffic while pixels are limited in​ supply.
the​ Million Dollar Homepage generated a​ huge traffic mainly because of​ the​ mass media,​ no matter the​ international ones or​ local ones,​ which are thirsty to​ find some amazing or​ crazy ideas that really work .​
People are always curious about news related to​ earning easy-money or​ becoming a​ millionaire while everyone is​ working hard in​ the​ society for money .​
In another word,​ this news makes people think out of​ the​ usual way .​
In fact,​ Tew’s whole idea including the​ web site’s domain name just hit the​ target .​
When people view the​ ads,​ the​ ads have their value.
Although pixel advertising is​ probably out-of-date,​ there are still some innovative marketing strategies of​ the​ Million Dollar Homepage that web designers worth a​ reference.
Since every page in​ the​ web site is​ about the​ advertising business itself,​ all visitors of​ the​ web site have a​ common intention – to​ try those extremely tiny pixel links and see what is​ it​ all about .​
In result,​ the​ ads owners receive a​ large amount of​ quality traffic,​ which other types web-based ads seldom have .​
Another point to​ note is​ about the​ price of​ a​ product .​
a​ higher price set for your product is​ not a​ scary monster that drives your customers away if​ it​ is​ used in​ a​ suitable manner .​
Just take a​ look of​ the​ Million Dollar Homepage if​ you​ haven’t and you​ will understand how small is​ a​ hundred pixels .​
It’s just enough to​ put a​ character of​ a​ novel in​ it .​
However,​ in​ fact,​ the​ values of​ the​ ads are beyond what you​ can actually see when the​ value of​ the​ ads themselves creates a​ high commercial status for the​ pixel owners .​
This is​ one of​ the​ successful usages of​ money itself in​ generating transactions in​ recent days.
Indeed,​ many people were inspired by Alex Tew and have started their own new idea of​ advertising .​
One of​ the​ examples is​ the​ Infinite Levels (www.theinfinitelevels.com) a​ new web site aims at​ building a​ virtual AdLevels construction starting with $10 .​
What makes it​ different from the​ others is​ that it​ is​ not earning short-term revenue like the​ pixel advertising as​ it​ adapts numerous innovative designs and the​ Dollar Accumulation System which brings a​ continuous interest from the​ public .​
If this idea is​ successful,​ the​ designer of​ the​ web site may be able to​ go beyond Alex Tew’s achievement.
Let’s wait for the​ second miracle in​ the​ advertising industry to​ happen.




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