The Art Of Using Blogs To Their Full Marketing Potential

The Art Of Using Blogs To Their Full Marketing Potential



As an​ Internet entrepreneur,​ you're more than likely aware of​ the​ ability of​ blogs to​ increase the​ bottom line of​ your e-business. Most everyone who sells online,​ either their product or​ someone else's,​ or​ runs a​ blog that they have monetized with ads from Google Adsense or​ some other source does some kind of​ blog advertising because it​ is​ free and eventually gets indexed by the​ search engines,​ especially when using Blogger.com blogs. However,​ there are a​ few ways that you​ can really use blogs to​ enhance your business online,​ and these tips can be used whether you​ are selling products on​ your own site or​ simply running your own monetized blog.

The first thing you​ need to​ think about when generating new blog entries is​ "how do people know that I have any/new content available here?" Luckily,​ most blog servers and software automatically create RSS site feeds (in the​ form of​ a​ file called atom.xml) that can be sent to​ the​ many RSS feed servers available online. Think of​ it​ is​ an​ announcement to​ the​ world through Really Simple Syndication that an​ update has been made to​ your blog and everyone should come and check it​ out. These updates are then posted on​ thousands of​ other websites and seen by people who are watching the​ site feeds for up to​ date news. This benefits you​ in​ two ways: First,​ it​ gets automatic traffic flowing into your site (you posted your web address in​ your blog post,​ didn't you?),​ and second many sites will carry your blog post creating one-way links to​ your web site. And just in​ case you​ don't know,​ one way links are the​ most powerful types of​ links to​ have.

However,​ doing so manually can be slow and extremely time consuming. There are many major RSS feeds available online,​ and posting your blog to​ each one each time can take forever. Fortunately,​ there is​ an​ easy way to​ automate it; a​ little piece of​ software called RSS Announcer. (http://www.easyrssannouncer.com) to​ use this software all you​ do is​ point it​ to​ the​ URL of​ your atom.xml file (which is​ created automatically with virtually all blog software and can be found in​ your setup),​ choose which RSS feeds you​ want to​ post to,​ and hit a​ button. the​ rest is​ taken care of​ for you​ automatically,​ and your blog posts are then syndicated across many thousands of​ web sites. Do you​ think that might make a​ difference in​ the​ number of​ visitors to​ your site?

The next important part of​ running a​ blog is​ always having new and fresh content for visitors to​ check out. When someone comes to​ your site or​ your blog,​ you​ want them to​ keep coming back,​ and one of​ the​ best ways to​ do that is​ to​ constantly update content. the​ problem is​ that even the​ most prolific of​ writers can't write more than one or​ two articles a​ day,​ and if​ you​ start running several blogs the​ amount of​ writing can quickly become overwhelming. I have run as​ many as​ 18 blogs at​ a​ single time and there's no way I would ever be able to​ create enough new content to​ keep users coming back. This is​ especially important if​ your blogs are monetized with Adsense advertising. Let's say,​ for instance,​ that you​ run a​ blog about Home Mortgages because it​ is​ a​ subject you​ know a​ lot about and are passionate about. in​ order to​ produce income you​ include Adsense on​ your site,​ and visitors to​ your blog read not only your content,​ but also see ads relating to​ Mortgages. Some of​ these visitors are going to​ click on​ your ads and generate income for you. in​ fact,​ if​ you're really good,​ 20% or​ more of​ your visitors will click on​ an​ advertisement and put money in​ your pocket. Soon some money starts coming in​ and you​ decide to​ put up another blog about Refinancing. After a​ while the​ blog starts to​ take off,​ and more Adsense revenue starts rolling in. at​ some point,​ you​ will find yourself trying to​ run so many blogs that there is​ no way you​ can write enough content for each of​ them.

Fortunately,​ there's an​ answer for the​ problem as​ well. it​ comes in​ the​ form of​ a​ piece of​ software called RSStoBlog. (http://www.dimasenterprises.com/rsstoblog.html) RSStoBlog will automatically,​ on​ a​ schedule that you​ decide,​ post relevant content to​ your blogs either from News sources,​ RSS Feeds,​ or​ search engines. if​ you're running a​ blog about Mortgages,​ instead of​ constantly writing new content for your blog,​ you​ can automate the​ posting of​ Mortgage information to​ your blog every day,​ several times a​ day. How does this benefit you​ as​ a​ blog owner? First,​ it​ relieves the​ burden of​ having to​ come up with so much original content by yourself. Second,​ it​ will send a​ "ping" to​ all the​ blog directories on​ every new post alerting them of​ new content at​ your blog. Third,​ if​ you​ are running a​ website relating to​ your blog,​ you​ can post the​ URL's of​ different pages of​ your website in​ your blog content,​ and those pages will quickly be indexed by the​ various search engines.
Have you​ seen those advertisements about "get your site indexed in​ 3 days for only $XX"? That's how they do it: add your page to​ a​ blog and ping the​ directories. if​ you're unfamiliar with this technique it​ is​ called Blogging and Pinging,​ and it​ is​ great for getting sites quickly indexed. RSStoBlog lets you​ do this quickly and easily. For all that it​ does,​ RSStoBlog is​ very under priced. it​ is​ definitely worth checking out if​ you​ are serious about marketing your websites or​ monetizing your blogs.

The last problem I'd like to​ address is​ that of​ link building. We all know that one of​ the​ keys to​ a​ long term search engine optimization strategy is​ high quality link building. This can include reciprocal links,​ purchased one-way links with related web sites,​ or​ even free links with unrelated websites. Many search engine experts agree that having some links,​ even if​ they're from sites totally unrelated to​ your own,​ are better than no links at​ all. Links to​ your site are like "votes" that the​ search engines see as​ your site containing real content. I assume that the​ people who run search engines feel that someone who takes time to​ build links to​ their site actually wants the​ site to​ stick around a​ while. However,​ as​ usual,​ link building can take a​ long time if​ it​ is​ not automated in​ some way.

Now,​ you're probably scratching your head and wondering "what does that last paragraph have to​ do with blogs?" Well,​ once again a​ piece of​ software comes to​ our rescue to​ automate our link building. it​ is​ called Blog Link Generator (http://www.cheapbloglinkgenerator.com),​ and can be used to​ quickly create hundreds or​ thousands of​ one-way links from blogs relating to​ your website (or even your own blog). it​ does this by searching for blogs relating to​ keywords that you​ input,​ and automatically posting to​ those blogs with a​ message from you​ and a​ link to​ your website. Let's say,​ for example,​ that you​ have a​ website or​ blog about Car Insurance. you​ enter the​ keywords "car insurance" into the​ software,​ and it​ will search through many thousands of​ blogs relating to​ car insurance and on​ each of​ those blogs post a​ message from you​ saying something like "I really enjoy car insurance blog. I have a​ website relating to​ car insurance you​ may find interesting at​ http://www.whateversite.com. Please come and visit when you​ have a​ chance." This is​ a​ piece of​ software you​ can use as​ little or​ as​ much as​ you​ want. There is​ no shortage of​ blogs on​ just about any topic imaginable,​ so creating one-way links to​ your site or​ blog on​ nearly any subject becomes extremely easy. Believe me when I say that you​ will quit before the​ software does.
So as​ you​ can see,​ there are several ways you​ can add to​ the​ power of​ blogs to​ bring more revenue to​ your e-business. Whether it​ is​ getting more people to​ know about your site or​ simply automating tasks that would normally consume too much time,​ software products are available to​ free up that time so you​ can get to​ the​ business of​ doing more business.

Suggested Resources:
http://www.cheapbloglinkgenerator.com
http://www.dimasenterprises.com/rsstoblog.html
http://www.easyrssannouncer.com

Yours in​ Success,​
Peter Dimas




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