The 7 Step Challenge Does Your Marketing Company Measure Up

The 7 Step Challenge Does Your Marketing Company Measure Up

The 7 Step Challenge - Does Your Marketing Company Measure Up?
What makes you​ different? How do I​ know I​ will get value from your services? Why should I​ use your services,​ as​ opposed to​ someone else? These are questions that I​ get constantly .​
I am sure that in​ your business you​ get equivalent questions .​
This article objectively looks at​ criteria you​ should use for choosing services like 3R’s .​
I​ would strongly advise you​ to​ use this as​ a​ template for the​ products and services that you​ sell .​
All companies are set up with one key goal in​ mind – to​ make money .​
Owners and investors put money into a​ company based on​ a​ business idea and plan .​
However,​ without continued and profitable sales they will fail .​
It is​ essential that business owners realise how crucial it​ is​ to​ plan their sales and marketing effectively .​
This means understanding why people buy their products,​ who buys them,​ what problems purchasing those products solve,​ and what solving those problems enables the​ purchaser to​ do .​
Finally understanding how customers will put a​ value on​ the​ ownership of​ the​ product,​ as​ well as​ understanding the​ cost of​ not buying them .​
In line with this,​ it​ is​ also very important to​ know the​ decision making process and also who their competitors are .​
This will impact the​ sales and marketing strategy,​ as​ well as​ pricing .​
If you​ are not an​ experienced Sales or​ Marketing Manager,​ or​ indeed do not have the​ time to​ do everything yourself,​ you​ should look to​ investing in​ some services to​ compliment your own skill set .​
Below are some criteria,​ you​ should consider,​ before deciding on​ someone to​ help you​ generate additional business;
1 .​
Experience – Do they have relevant experience in​ my type of​ business – Do they have satisfied customers?
2 .​
Understanding – Do they understand what my issues and problems are - More importantly,​ do they understand my target market’s issues?
3 .​
Methodology – Do they follow and implement proven processes - Will they work for my business?
4 .​
Measurement – Do they track all results - Can I​ see exactly what I​ am getting for my money?
5 .​
Shared Risk – Do they work on​ a​ flat or​ fixed Fee - Or is​ their remuneration part based on​ my actual sales?
6 .​
Credibility – Do they sound believable – Am I​ prepared to​ trust the​ future of​ my business with this firm?
7 .​
Integrity – How honest are they with me – Are my customer contacts,​ plans and aspirations safe?
And finally
8 .​
Passion – Do they have a​ passion to​ succeed in​ their own business,​ which will reflect on​ what they do for my Business?

Any engagement with an​ outside firm should be based on​ partnership .​
You need to​ share common values,​ and beliefs .​
While all businesses should operate to​ make a​ profit,​ there also needs to​ be a​ guiding principle of​ care and customer service.

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