Ten Easy Marketing Tasks You Can Do Now

Ten Easy Marketing Tasks You Can Do Now



Ten Easy Marketing Tasks you​ Can Do NOW
1 .​
Listen to​ (and write down!) the​ questions your clients ask .​
They're clues to​ the​ problems you​ can help them solve .​
They're also topics for your next article,​ talk and e-newsletter .​
Don't invent this stuff - just listen!
2 .​
Plan and write out your next sales conversation .​
Got a​ meeting next week with a​ hot prospect? Write down the​ words you​ will use to​ find out who the​ decision makers are,​ what the​ budget is,​ the​ scope of​ their problem,​ and how you'll ask them to​ take next steps .​
If you​ have no idea how to​ do this,​ send me an​ email and I'll help you​ think through it.
3 .​
Read a​ marketing article .​
Most non-marketers don't go out of​ their way to​ read about marketing .​
a​ painless way to​ stay motivated,​ though,​ is​ to​ read one new article every week .​
Start here: www.turningpointemarketing.com/Free_Resources/Articles.html
4 .​
Pay attention to​ the​ marketing messages all around you​ .​
See if​ you​ can pick out the​ WIIFM (What's in​ It For Me?) and call-to-action (what they want you​ to​ do) .​
Practice thinking like a​ marketer.
5 .​
If you​ manage others who perform your client work,​ visit a​ client with your employee to​ show interest .​
This keeps you​ fresh and demonstrates your commitment to​ the​ client .​
It also shows the​ client that there's more to​ your organization than their sole point of​ contact.
6 .​
Give a​ copy of​ this article to​ your staff and ask them to​ come to​ the​ next staff meeting prepared to​ talk about the​ ideas that this generates .​
Ask people to​ commit to​ one new task .​
Have them give a​ progress report at​ the​ next meeting .​
Rinse,​ repeat.
7 .​
Draft a​ 3 or​ 4-question survey to​ do short,​ conversational telephone interviews with your target audience to​ find out what they struggle with...what's on​ their wish list...what they want from you​ .​
Do NOT ask them if​ they want to​ buy anything from you​ .​
This is​ a​ relationship-building task,​ NOT a​ sales call .​
That comes much later .​
Ask others you​ work with to​ pick two clients or​ prospects and call them .​
Compare notes and discuss your findings.
8 .​
Think of​ small solutions that you​ can offer to​ important problems .​
Or small solutions to​ little problems .​
The key is​ to​ think small .​
It's less intimidating for your customer to​ sample you​ and makes it​ easy for them to​ take a​ first step.
9 .​
Practice saying your Positioning Statement out loud .​
To the​ mirror .​
In the​ car .​
In the​ elevator .​
If you​ don't know what your Positioning Statement is,​ that's a​ problem .​
Email me and I'll give you​ a​ hand.
10 .​
Visualize doing any one of​ these things successfully .​
Really - it's what professional athletes,​ speakers,​ performers,​ and successful people do all the​ time .​
Visualize it,​ and it​ will be so.
The next time a​ scientist tells me they can't market,​ I'll know better .​
These ideas clearly prove that theory wrong!




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