Taming Customers Through Promotional Marketing

Taming Customers Through Promotional Marketing



Taming Customers though Promotional Marketing
If a​ business firm id able to​ control the​ minds of​ million of​ customers,​ it​ will earn billions as​ profit .​
It is​ impossible to​ do that .​
But using some promotional strategies,​ the​ mind of​ the​ consumer can be tamed by influencing their decision making power .​
They can be presented with material,​ which can be motivating and persuading .​
There is​ no magic involved in​ this; only the​ psychology of​ the​ human mind is​ to​ be studied and played with .​
Human mind reacts to​ different situations in​ different ways .​
Some key psychological aspects can be studied in​ promotional marketing to​ get overwhelming customer response.
Curiosity is​ the​ want to​ explore the​ unknown .​
Humans are always in​ pursuit of​ knowledge .​
They want to​ know more than what others know .​
Secrets are simply hard to​ be kept .​
This desire can act as​ an​ attractive force in​ marketing .​
Like customer won’t be that interested if​ they are told that they can be provided with successful diets .​
Instead they want to​ hear the​ secret of​ the​ diet plan which is​ being provided .​
The information shouldn’t be let out easily .​
Obviously it​ is​ important to​ catch the​ attention of​ the​ customer by interesting heading,​ but the​ content,​ too,​ should be as​ interesting so as​ to​ retain the​ interest of​ the​ reader till the​ end .​
In case of​ cross-titles or​ sub-titles,​ the​ initial ones will always have the​ advantage of​ developing more curiosity than the​ following sub-titles .​
If the​ content speaks about why the​ customer should select so and so company or​ product,​ it​ will be easier for them to​ relate to​ it .​
Let the​ matter speak out and give the​ explanation by itself .​
Like supposing a​ company wants to​ sell some product before the​ expiry date and it’s the​ slowest time of​ the​ season,​ plain advertising won’t do the​ trick .​
Customers are smart enough to​ think that the​ company wants to​ get rid of​ the​ old stuff .​
Instead if​ the​ customers are provided with a​ discount or​ a​ limited time offer,​ a​ believable reason,​ they will be more attracted .​
Every action should have a​ solid reason .​
Customers are greedy from a​ marketing point of​ view .​
By understanding the​ need of​ the​ customer,​ a​ basis can be prepared for the​ content .​
Their greed should be taken into consideration while preparing the​ content .​
They should be shown how the​ product or​ company would benefit them .​
They want to​ buy benefits in​ the​ form of​ products .​
Suppose when advertising for a​ camcorder,​ say that it​ displays all the​ colors that can be seen with naked eye,​ instead of​ saying it​ supports 16-bit color.
Just specifying that the​ memory card have a​ memory of​ 2 GB isn’t catchy .​
Instead it​ should be quoted that the​ memory card can store over 500 pictures,​ 100 audio songs and 50 videos .​
This surely will increase the​ customer enthusiasm .​
The benefits should be clearly mentioned to​ the​ customer and later other information about the​ product can be discussed,​ incase if​ they are looking for more .​
This is​ called listing the​ product features .​
Features reveal what the​ product has and benefits describe the​ advantages that can be derived from those features .​
Each feature can have more than one benefit,​ depending on​ different situations and customer needs .​
Lots of​ benefits and fewer features should always be the​ way to​ go .​




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