Stop Charging By The Hour And Make More Money As A Creative Professional

Stop Charging By The Hour And Make More Money As A Creative Professional



Stop Charging by the​ Hour and Make More Money as​ a​ Creative Professional
One of​ the​ biggest challenges with a​ creative business is​ getting paid what you​ are worth .​
the​ root of​ the​ problem isn't that the​ client doesn't have the​ money and it​ isn't that the​ client isn't willing to​ pay you​ what you​ are worth .​
the​ root of​ the​ problem is​ how you​ are charging and how you​ are creating value in​ the​ mind of​ the​ client.
First,​ you​ must create a​ business based on​ value pricing and not hourly pricing .​
The number one worst way to​ charge (and most creative businesses are charging this way) is​ by the​ hour .​
Frankly,​ it​ shouldn’t matter how long it​ takes you​ to​ solve the​ client’s problems or​ provide your service,​ it​ should matter that the​ client is​ getting what he needs and what he wants .​
If you’re creating value and you’re giving them value,​ they’ll pay you​ for that value .​
They shouldn’t be paying you​ for your time .​
If you’re being paid for your time you’re essentially setting the​ ceiling to​ how much money you​ can make because you​ can only work so many hours .​
Therefore,​ you​ must determine,​ specifically what your value is​ to​ the​ customer,​ not how many hours you​ will work for that customer .​
To do this,​ ask yourself the​ following questions:
• How do you​ impact that customer or​ potential client?
• What do you​ provide to​ them that will help them and helps solve their problems? How will solving these problems impact the​ customer? is​ it​ a​ problem with high impact or​ low impact?
• What is​ important to​ the​ customer? Why is​ it​ important to​ the​ customer? How important is​ it?
• Have they had experiences working with someone in​ your type of​ business before? If so,​ was it​ a​ good or​ back experience? Why? Exactly what happened?
• Why is​ the​ client coming to​ you​ for this issue?
• What is​ the​ client's definition of​ success with this project? Ask him to​ describe specific ways he will know he made the​ right choice in​ hiring you.
By getting the​ answers to​ these questions - not guessing what the​ client will say,​ but actually getting the​ client to​ answer these questions - you​ will have the​ information you​ need to​ create VALUE in​ the​ mind of​ the​ client .​
If they perceive your work to​ be valuable,​ they will be thrilled to​ pay you​ .​
If they do not perceive your work to​ be of​ value,​ they won't pay you​ no matter how low you​ go on​ the​ pricing scale .​
It's all in​ the​ mind of​ the​ client .​
Get in​ their head and understand specifically what they want and,​ even more specifically,​ why they want it .​
Once you​ do that,​ getting paid what you​ are worth is​ a​ piece of​ cake!




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