Soft Marketing Strategies

Soft Marketing Strategies



Soft Marketing Strategies
Whether you​ are marketing on-line or​ off-line,​ your potential customers are scared,​ scarred,​ and skeptical .​
Consumers,​ today,​ are quite resistant to​ sales messages .​
In the​ mid 70's,​ a​ store could run a​ 10% off sale and people would flock in​ .​
Then the​ big stores got into the​ discounting mentality .​
Now it​ is​ common to​ see 70% off sales - especially in​ jewelry .​
The consumer is​ not too long a​ fool .​
These promotions do not produce the​ wanted response anymore .​
Repeated,​ high powered sales events create a​ downward spiral .​
Eventually you​ cannot offer a​ big enough deal to​ get the​ public excited .​
The big three car makers played this game for three years .​
By January 2018 they found themselves in​ deep financial trouble .​
They had borrowed customers from the​ future by offering a​ bigger,​ better sale every couple months .​
It is​ a​ deep grave from which to​ crawl out .​
Successful businesses,​ now and in​ the​ future,​ will be practicing what I​ call soft marketing .​
To make sales today,​ marketing efforts have to​ come in​ under the​ consumer's sales-pitch radar .​
Many of​ the​ big companies have known this for some time because of​ their on-going marketing analysis .​
You can take advantage of​ their research for free .​
Look at​ Coca-Cola for example .​
Coke was famous for their flashy,​ high-powered TV ads .​
Today you​ seldom see such ads .​
Have they cut back on​ their marketing expenditure? No .​
In fact,​ they are now spending more using soft marketing techniques .​
Most people do not even realize they are being advertised to​ .​
That is​ the​ beauty and power of​ soft marketing .​
Here are two ways Coke is​ using a​ soft marketing approach to​ build profits and market share .​
1 .​
You may have seen Coke products displayed on​ TV shows and movies .​
American Idol is​ a​ popular TV show,​ with about 35 million viewers .​
The three judges are a​ big part of​ the​ success of​ the​ show .​
In front of​ each judge is​ a​ tall Coke cup .​
These characters,​ in​ effect,​ are recommending Coke to​ their viewers .​
Coke pays a​ lot of​ money for this and sells a​ lot of​ product based on​ this endorsement type advertising .​
2 .​
Coke brings new loyal customers in​ the​ back door using nostalgia products .​
Coke collectibles are a​ huge market today .​
And once caught up in​ the​ hobby of​ Coke collectibles,​ a​ person,​ and the​ whole family,​ become avid Coke drinkers .​
And Coke is​ being advertised to​ everyone who enters that home .​
Coke's soft marketing techniques have made them almost bullet-proof in​ the​ soft drink market .​
They have built an​ image of​ being the​ most popular soda .​
Since it​ is​ human nature to​ want to​ be on​ the​ winning team,​ swarms of​ new customers are joining the​ group every day .​
Here are three powerful soft marketing tactics you​ can start using today .​
1 .​
Become known as​ an​ expert .​
Credibility and trust are the​ two most important ways to​ succeed in​ any business .​
Write and submit articles and press releases .​
If you​ cannot write,​ hire someone to​ do it​ for you​ .​
There are several good writing service web sites on​ the​ internet .​
They are very cheap .​
Also,​ you​ should join a​ Private Label Rights content site .​
They provide already written articles that you​ can put your name on​ as​ your own .​
This is​ pure gold for on-line or​ off-line marketing .​
If you​ have a​ business on​ Main Street,​ your local newspaper should be your best friend .​
Do whatever you​ can to​ develop a​ relationship with them .​
You may or​ may not be able to​ get your news articles and releases printed for free,​ but even buying the​ space will return big dividends .​
2 .​
Give away a​ free report on​ the​ topic of​ your product or​ service .​
Your local newspaper will probably give you​ some free editorial space in​ the​ beginning if​ the​ report is​ of​ interest and free to​ their subscribers .​
a​ real life example is​ a​ realtor in​ this area that offers a​ free report - 10 Ways to​ Get Top Dollar For Your Home .​
It reveals what is​ valuable,​ and what is​ not,​ when getting your home ready for sale .​
With this he becomes the​ expert in​ the​ consumer's mind and a​ person who cares about them .​
You can get a​ book or​ report written for you​ for a​ few hundred dollars by the​ same on-line companies that ghost-write articles and press releases or​ from your Private Label Rights membership site .​
This realtor has been using the​ same report for over ten years now .​
It is​ estimated this report has generated about $1.6 million in​ profits .​
3 .​
Partner with related,​ non-competing businesses .​
One dry cleaning operation partnered with clothing stores in​ the​ community .​
The store,​ when selling a​ garment,​ would give a​ gift certificate to​ the​ customer .​
The gift certificate was good for a​ free first-time cleaning and pressing of​ that new garment .​
The customer thought the​ store was paying for the​ dry cleaning .​
The fact is​ the​ dry cleaner was giving the​ service for free .​
The customer saw the​ store as​ being a​ hero and the​ store saw the​ dry cleaner as​ being a​ hero .​
Both stores gained a​ load of​ new and repeat customers .​
Use these soft marketing strategies or​ think up your own to​ fit your product or​ service .​
Have some brainstorming sessions with other energetic,​ savvy business people,​ like you​ .​
The resulting ideas will amaze you,​ and your traffic and profits will increase as​ if​ by magic.




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