Social Bookmarking Word Of Mouth And SEO Marketing On Steroids

Social Bookmarking Word Of Mouth And SEO Marketing On Steroids



Social bookmarking has finally got a​ foothold. Social bookmarking is​ being seen by many marketing experts as​ a​ cost effective method of​ augmenting distribution of​ content,​ branding and image building and marketing. According to​ a​ survey,​ it​ has been seen that almost 28% of​ users on​ the​ Internet on​ a​ normal day have been tagging online content while 7% of​ users on​ the​ Internet have been either tagging or​ categorizing content. This method is​ being seen as​ a​ highly successful idea and this can be seen with the​ amount of​ success achieved by http://Del.icio.us.

Del.icio.us had acquired their first million visitors in​ 3 years but they acquired the​ next 2 million visitors within a​ span of​ 6 months. So what is​ social bookmarking? Social bookmarking can be compared to​ linking. Social bookmarks are basically links that help an​ internet user to​ classify,​ share,​ store and even search for content using a​ process called tagging. Tags just make it​ easier for internet users to​ find the​ content they are looking for. you​ can apply social bookmarks to​ content or​ information in​ different formats like PDF,​ video,​ blogs,​ websites,​ images etc.

Some of​ the​ top social bookmarking websites include StumbleUpon,​ http://del.icio.us,​ Google Bookmarks and Furl. Reddit and Dig are two social news websites,​ which are also considered as​ social bookmarking sites. the​ idea is​ to​ create positive content about your services,​ products or​ overall business and then optimizing the​ content on​ these social bookmarking websites.

Social bookmarking is​ an​ interesting concept that can be used for enhancing the​ process of​ marketing and promotions. What marketers can really do is​ allow sharing of​ content by the​ visitors. as​ a​ result,​ the​ bookmarks encourage a​ kind of​ functionality that is​ most often referred to​ as​ forward-to-a-friend process. Apart from this,​ marketers can also post their own content on​ different social bookmarking websites,​ which will initiate movement of​ traffic to​ their sites. in​ a​ sense,​ this is​ an​ online version word of​ mouth advertising where surfers share their bookmarks.

But for social bookmarking to​ be a​ real success,​ you​ need to​ have engaging or​ interactive content,​ which users will find useful,​ interesting and entertaining. it​ should be the​ kind of​ content that most users can recommend to​ others or​ forward it. the​ content should attract users and this is​ where creativity plays an​ important role. you​ will have to​ look from the​ perspective of​ an​ internet user to​ gauge what he or​ she might be looking for and then provide it. There are certain tips you​ can follow to​ make social bookmarking a​ marketing success for your online business and they are:

Understand the​ requirement of​ your audience and try to​ focus on​ topics that will interest your readers,​ audience or​ users.

Content should be interesting and yet easy to​ read. the​ more heavy words and sentences you​ use,​ the​ more difficult and unfriendly it​ will be for the​ reader. Look at​ the​ blogs – most blogs have reader friendly and more personalized content. Apart from this,​ you​ can also add bold and colored or​ highlighted fonts to​ assist in​ increasing readability.

The title should be interesting and hint at​ what the​ article is​ all about. if​ you​ want to​ provide information only on​ Pay-per-click then there is​ no point having a​ title like “The best internet marketing tools.” Readers will think that this article encompasses all the​ methods and it​ will be useless for a​ reader who wants specialized information about Pay-per-click. on​ the​ other hand if​ you​ have a​ title like “Less money,​ more traffic using Pay-per-click” This title will attract the​ attention of​ readers looking for specialized information on​ Pay-per-click and other readers who want information on​ internet marketing methods.

Keywords are extremely important in​ bringing traffic to​ your website. Use of​ keywords is​ a​ key factor that drives search engine optimization. if​ you​ don’t use the​ required amount of​ keywords then internet users or​ readers might not be able to​ find your article using the​ Google or​ Yahoo search engines.

Using a​ content format that will ensure readability is​ important. if​ the​ size of​ your font is​ too small then it​ might be difficult for most of​ the​ readers to​ appreciate the​ content however important the​ information provided by you​ may be. if​ you​ want users to​ tag your content then it​ is​ important that you​ place buttons at​ the​ top or​ the​ bottom of​ your article. you​ can also avoid clutter by including bookmark option of​ only those social bookmarking communities that are best linked to​ your business.

These are some of​ the​ ways by which,​ you​ can use social bookmarking to​ your advantage.




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