Smart Marketing For Inventors Chapter 2 Turning Your Invention Into A
Marketable Product

Smart Marketing For Inventors Chapter 2 Turning Your Invention Into A Marketable Product



Smart Marketing For Inventors Chapter 2 - Turning your invention into a​ marketable product.
There are many smart inventors who come up with unique products which solve problems which were in​ need of​ being solved,​ which make life easier,​ and which save people’s lives .​
Yet many of​ these inventors do not have engineering degrees,​ are not designers,​ and many have no design experience at​ all .​
They typically do not have any marketing experience as​ well .​
as​ such,​ they do not realize the​ fact that their rough prototype of​ their invention will not succeed as​ a​ marketable product .​
This might be because of​ a​ number of​ factors such as:
1 .​
the product based on​ the​ invention (hereinafter referred to​ as​ the​ product) does not meet a​ specific customer need;
2 .​
the product does not aesthetically appeal to​ the​ customer;
3 .​
the product is​ not designed to​ withstand the​ use and abuse to​ which customers will subject the
product; and
4 .​
the product is​ not properly packaged,​ advertised,​ and promoted to​ appeal to​ the​ customer.
Regarding factor 1,​ that the​ product does not meet a​ specific customer need,​ it​ should be remembered that the​ bottom line to​ any potential customer is​ whether the​ product fulfills an​ actual need of​ the​ customer,​ which need the​ customer may or​ may not realize they have .​
If the​ need is​ one the​ potential customer does not know he or​ she has,​ the​ marketing effort will need to​ include educating the​ potential customer as​ to​ the​ need and how the​ product meets that need .​
Needs of​ the​ potential customer include making their life more enjoyable,​ easier,​ etc.
Regarding factor 2,​ that the​ product does not aesthetically appeal to​ the​ customer,​ it​ should be remembered that the​ first thing a​ potential customer likely perceives is​ the​ overall look of​ the​ product .​
If the​ product has a​ look which appeals to​ the​ potential customer,​ they are more likely to​ further investigate the​ product to​ see what it​ is​ and how it​ works .​
Aesthetic appeal includes the​ overall lines of​ the​ product,​ that is,​ does the​ product have curved surfaces or​ angular surfaces,​ are the​ colors of​ the​ product appealing,​ is​ the​ product ergonomically designed to​ fit the​ human body,​ etc .​
Curved lines might be appropriate for certain products such as​ lounge chairs and kitchen mixers to​ give a​ modern,​ ergonomic look,​ whereas angular lines might be more appropriate for other products,​ such as​ hand tools such as​ chisels and axes.
Regarding factor 3,​ that the​ product is​ not designed to​ withstand the​ use and abuse to​ which customers will subject the​ product,​ it​ should be remembered that customers will use the​ product for uses which the​ inventor intended as​ well as​ uses which the​ inventor did not intend,​ nor even foresee such use .​
For example,​ a​ screw driver might be used as​ a​ chisel which is​ struck by a​ hammer .​
Care must be taken to​ make the​ product robust enough to​ withstand foreseeable unintended uses and to​ warn the​ customer of​ foreseeable hazardous uses such as​ by applying a​ warning sticker to​ the​ product and a​ warning on​ the​ packaging and on​ the​ instructional materials .​
Questions in​ this regard should be directed towards a​ lawyer specializing in​ the​ legal field of​ Products Liability,​ such as​ in​ most larger city yellow pages phonebook.
Finally,​ regarding factor 4,​ that the​ product is​ not properly packaged,​ advertised,​ and promoted to​ appeal to​ the​ customer,​ it​ should be remembered that the​ packaging of​ the​ product is​ part of​ the​ overall first impression the​ potential customer has of​ your product,​ and in​ the​ case of​ products which are not visible from within the​ packaging,​ are the​ only item of​ first impression to​ the​ potential customer .​
Therefore,​ a​ well thought out and designed packaging and advertising materials is​ essential to​ the​ success of​ many products .​
It should be clear from a​ not-so-lengthy viewing of​ these items what the​ product does for the​ potential customer .​
Remember,​ you​ typically only have from fractions of​ a​ second to​ several seconds to​ capture the​ potential customer’s attention and interest in​ your product .​
There are advertising and packaging design specialists in​ the​ yellow pages phone book of​ most larger cities which can be consulted for a​ fee,​ and many books on​ advertising at​ your local bookstore,​ library,​ and on​ the​ internet.
Best regards,​
Brian R .​
Rayve,​ Esq.
Owner,​ InventionPatenting.com




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