Slicing The Pie With Direct Response Marketing

Slicing The Pie With Direct Response Marketing



Slicing the​ Pie With Direct Response Marketing
I didn’t really do a​ lot of​ family dinners growing up as​ a​ sprightly-eyed jumping bean,​ just beginning to​ find my ways and means in​ this great world of​ ours .​
For me that meant great things .​

For one,​ I​ was able to​ get in​ the​ me-time,​ that is​ so important to​ a​ developing young man,​ when all my friends needed to​ go in​ for dinner .​
Another thing that was rained down upon me like gifts from the​ heavens was my ability to​ be in​ charge of​ creating my own menus each day; the​ self empowerment I​ gained could not be overestimated .​
Finally,​ I​ really was able to​ take full advantage of​ not having to​ get involved with any direct conversations with irritating family members .​
This also was great,​ as​ it​ gave me an​ opportunity to​ develop my avoidance skills,​ such as: indirect statements and comments and solidly rooted passive aggressiveness.
This last unintended gift from a​ vacuum of​ family dinners has served me well,​ although at​ times it​ seems to​ me to​ be something like knowing Latin .​
It’s an​ amazing and enviable talent,​ but,​ remains virtually useless without a​ counterpart with which to​ engage .​
For example,​ if​ my girlfriend wants to​ use her run-of-the-mill direct conversation skills and I​ want to​ pull the​ indirect-ace-up-my-sleeve out,​ it​ is​ not well received .​
I​ hate that and I​ need to​ find a​ girl who likes sweeping things under the​ rug; then we could really get things done .​
It’d be like holding majority control of​ both legislative houses.
I have noticed that I​ have begu​n to​ apply my disdain for direct conversations to​ anything direct .​
Such is​ the​ case with direct response advertising .​
you​ put me in​ front of​ a​ pile of​ direct response ads and tell me to​ start clipping coupons and we’re going to​ have some serious filibustering .​
Our styles just conflict.
The point of​ this to​ those companies looking to​ advertise their businesses is​ this: advertising and specifically direct response advertising can only maximize its desired goals when the​ marketing is​ received by an​ appropriate and welcoming public .​
you​ need to​ know your audience,​ just like my girlfriend needs to​ know that I​ think that band-aids are better than solutions.




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