SIX Golden Rules Of Pay Per Click Marketing Campaign

SIX Golden Rules Of Pay Per Click Marketing Campaign



What are pay per click engines?

Pay per click engines as​ the​ name suggests,​ webmasters have to​ pay
a fee for each click coming from search engine results. Depending on​
how much the​ person bids for a​ keyword over his competitor his
website will be positioned in​ the​ search engine results.

How pay per click search engines work?

For example if​ a​ webmaster bids $0.07 on​ the​ term 'tennis shoes'. if​ no
other webmaster bids more than this,​ he will stay in​ 1st position. if​
second webmaster bids $0.08,​ then second one goes to​ 1st position.
Basically this is​ like auction procedure for No.1 position.

So what are SIX Golden tips to​ work with Pay per click search engines?

RULE No. 1: Keywords:

Select your keywords carefully so that every keyword reflects your
product. General keywords bring general public.

For example if​ you​ are offering search engine optimization service to​
webmasters,​ 'search engine' will be a​ general keyword for you.
'search engine optimization' ,​ 'good search engine ranking' etc,​. will
be your good target keywords.

Another thing you​ have to​ remember is​ targeting your keywords. Like any
geographical locaton specific to​ your product or​ any specific
language...Some search engines like Google offer this feature to​ target
the keywords based on​ the​ countries and language.

RULE No. 2: Write a​ compelling ad:

Most of​ the​ times the​ pay per click search engine services limits your
ad characters and length. So try to​ keep the​ keyword in​ the​ ad headline
and the​ body.

By doing so,​ you​ will get higher click thrus for tha ads. This will be
very useful with Google,​ which determines your position not only by
your bidding amount but also click thru ratio. Google editors won't allow
you to​ use keyword more than once in​ your ad. it​ is​ to​ make use of​
your ad space more efficiently.

See the​ example below-

"Ebay ebook: Every thing about How to​ make money on​ ebay!
An Easy to​ follow Guide!!"

"Ebay ebook that Stands in​ numder ONE position in​
Clickbank Market place as​ a​ Top Seller. See the​ Proof!"

Certainly anybody can say that the​ second one pulls traffic than the​
first ad.

Try different ones and see what pulls more traffic for you. Check your
spelling and grammer twice before submitting your ads.

RULE No. 3: Don't enter in​ to​ Bidding war:

Keep an​ eye on​ your Return on​ Investment. (ROI) it​ is​ not that easy to​
resist the​ temptation of​ being number one on​ pay per click engine listings
especially for the​ beginners. Always decide an​ amount how much you​ are
going to​ spend on​ advertising campaigns. Depending on​ that devide certain
percentage to​ PPCs.

With reasonable bidding amount you​ can get good amount of​ traffic
from PPCs.

RULE No. 4: Monitor your bidding amount:

Most of​ the​ people bid once and don't remember about it​ for weeks. Monitor
your bid amount after logging in​ to​ your accounts. Do this atleast once
in every 4-7 days.

For example,​ if​ you​ go to​ overture.com and search for some of​ the​ the
keywords,​ you​ can find the​ first positions paying $0.87,​ $0.85,​ 0.35 for
the first three rankings. Don't you​ see who will be benefited by this?
You can get the​ first and second position for $0.37 and $0.36 respectively.

So always keep an​ eye on​ your bidding amount.

RULE No. 5: Landing page:

After clicking on​ your link and coming to​ your website,​ don't let them
search for the​ product for which they came to​ your site. Directly landing
on the​ product page is​ always a​ good idea and saves lot of​ your visitor's
time.

RULE No.6: Track your results:

Put some source code at​ the​ end of​ URL. or​ submit different landing page
for your product. So people coming to​ that URL can be tracked through a​
good weblogger. More on​ tracking your ad campaigns is​ at:
http://www.webmasters-central.com/wprofits/tracking.shtml




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