Seven Tips For Marketing Yourself

Seven Tips For Marketing Yourself



Seven Tips for Marketing Yourself
Here's our crash course in​ the​ art of​ selling yourself,​ with seven tips to​ help you​ cope with the​ real estate market's new realities.
Assess Your Soft Skills
In 2004,​ two years of​ experience as​ an​ agent might have gotten you​ hired .​
No longer -- not when you​ are competing against hundreds of​ candidates with skills similar to​ yours .​
Candidates must now assess their soft skills .​
This is​ about doing a​ little bit of​ soul-searching,​ Wilson says.
Ron Peterson,​ branch manager at​ a​ St .​
Louis office suggests agents ask themselves about core competencies,​ especially mentoring and team-building .​
Intangibles are going to​ sell this individual,​ Peterson notes.
Develop an​ Elevator Pitch
The elevator pitch is​ a​ brief self-marketing statement to​ be delivered at​ job fairs,​ conferences or​ other networking events .​
The pitch should echo the​ summary of​ a​ resume,​ according to​ Wilson,​ focusing on​ four key points designed to​ attract employers' attention .​
The pitch should sound informal and unrehearsed .​
To practice,​ deliver it​ to​ your answering voice mail,​ Wilson advises.
Learn to​ Network
As any salesperson understands,​ who you​ know is​ essential to​ finding leads .​
Networking is​ about being able to​ connect from person to​ person to​ person,​ Wilson says .​
It's about building a​ web of​ relationships,​ until you​ meet someone who's looking for what you​ do,​ he adds.
That means attending conferences,​ classes,​ broker open houses,​ realtor organization functions,​ and special networking events designed for real estate pros .​
Even civic organizations,​ such as​ arts groups and other nonprofits,​ can be useful .​
Plan lunches or​ after-work meetings with former colleagues and others.
Try to​ be out there and make an​ effort to​ be known,​ says Wesley Jost,​ who has retooled his networking efforts after being laid off .​
If you​ sit around and wait for something to​ happen,​ you're going to​ be disappointed.
Seek a​ Support Structure
In order to​ learn,​ or​ relearn,​ networking and interviewing skills,​ look to​ organizations offering workshops or​ classes,​ such as​ NOVA,​ a​ one-stop career-development organization.
Know Your Audience
Selling yourself effectively means learning everything you​ can about a​ company,​ from the​ time you​ write a​ cover letter to​ interview day .​
To get an​ inside track,​ you​ need to​ have researched the​ prospect,​ be able to​ speak intelligently about them,​ and offer a​ skill set to​ solve their problems,​ says Barry Mills,​ national recruiting director for MATRIX Resources,​ a​ national staffing company.
Be a​ Closer
Mills suggests people use a​ traditional sales tactic for closing the​ sale .​
At the​ end of​ an​ interview,​ ask the​ interviewer,​ Based on​ this interview,​ is​ there anything that would keep you​ from hiring me for this position? as​ Mills notes,​ It's very much a​ sales-type question .​
What's more,​ send a​ follow-up note to​ the​ individuals you've met at​ the​ company,​ thanking them for their time.
Practice Patience
Finally,​ don't be discouraged if​ landing that client takes weeks or​ months .​
Practice patience each and every day,​ says Jost .​
You won't be handed opportunities like you​ were a​ year ago .​
Put it​ this way: If you​ stop looking,​ you're out of​ the​ game .​
As any salesperson knows,​ perseverance is​ essential to​ closing the​ sale.
Good luck,​




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