Seven Secrets Of Writing A Book That Sells

Seven Secrets Of Writing A Book That Sells



It's one thing to​ write a​ book,​ it's an​ entirely different thing to​ write one that's a​ saleable,​ viable,​ marketable product. Ensuring the​ success of​ a​ book is​ something even the​ biggest publishers have never been able to​ guarantee. Mitigating circumstances,​ flash trends,​ and world events will all affect buyer preferences. That said,​ there are still ways to​ leverage the​ sales-factor in​ your favor and here's how you do it.

1. Know your readers. We're not just talking about whether your readers are male or​ female. You'll want to​ know myriad factors about your audience. How old are your readers (age range)? Are readers married,​ single,​ or​ divorced? Where do your readers live (generally)? What do your readers do for a​ living? What other books/publications do they read? Develop a​ profile that includes where they shop,​ what clubs they belong to,​ etc.

These elements will help you incorporate these aspects into your book *and* help you unearth salient marketing opportunities (i.e.,​ publications and stores).

2. Know your market. What's the​ market like for your book? is​ there a​ trend out there you're positioning yourself toward? Are you reading all the​ publications related to​ this topic/trend? Are there any "holes" out there your book could fill? What's the​ future for this market/topic? For example,​ let's say you're a​ fiction writer looking to​ publish chick lit. Go to​ any bookstore and you can't help but spot the​ cutsie,​ pink,​ cartoonish covers. Many thought this trend was dying out,​ but it​ has recently seen another surge. What do you know about trends related to​ your book/topic/audience?

3. Similar books. What else has been published on​ your topic? Have you read all ten books in​ your category? if​ you haven't,​ you should. You'll want to​ know everything you can about what's out there and how it's being perceived in​ the​ marketplace. It's never a​ problem having a​ similar topic. When I published No More Rejections - Get Published Today,​ I knew there were other books out there on​ marketing. I read them all--then angled my book differently.

4. Getting and staying current. What's going on​ in​ your industry today? What are some hot buttons? What are people looking for? What's next on​ the​ horizon for this topic/audience? if​ you can't seem to​ gather this information through traditional channels,​ why not survey your target audience? There are a​ number of​ places to​ run free surveys,​ Survey Monkey is​ one of​ them: http://www.surveymonkey.com

5. Follow the​ media. What's the​ media talking about these days? Keep track of​ media buzz--what they're paying attention to​ and what they're writing about. Delve beyond the​ front page of​ your paper to​ the​ second or​ third page and see what's filling the​ pages. if​ you can get your hands on​ out-of-state papers,​ do a​ comparative review. Do you see a​ trend in​ coverage? is​ there something that seems to​ be getting more buzz even if​ it's on​ page six?

6. Talk,​ teach,​ listen. One of​ the​ best ways I've found to​ get in​ touch with my audience was to​ teach a​ class and do speaking engagements. When I was putting together my book,​ Get Published Today,​ I found that the​ classes I taught provided valuable information for creating a​ great book because they put me directly in​ touch with my audience!

7. Timing is​ everything. When do you plan to​ release your tome? Are you releasing around a​ holiday or​ anniversary? Could you take advantage of​ any upcoming event and/or holiday for your book launch?




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