Secret To Online Marketing Success Build Your Database

Whatever you​ may be marketing online – whether it’s a​ product,​ service,​ or​ information – one of​ the​ most basic yet most important step in​ growing your business online is​ to​ Build Your Database. There are many beginners out there who are believe it​ to​ be enough to​ direct customers to​ the​ order page on​ their site. a​ sale equals success,​ the​ belief goes. But that is​ false. Now that they have bought from you​ – now what?

Who were they? Where are they from? How can you​ get in​ touch with them? They bought from you​ once,​ wouldn’t it​ make sense they may want to​ buy again? or​ refer someone if​ you’re running your business properly? Folks,​ these are very valid questions. No good business person,​ online or​ offline,​ is​ going to​ be successful off of​ one-visit clientele (with some exceptions,​ of​ course,​ such as​ highway rest stops).

Do your research. you​ will find it​ common knowledge that it​ costs a​ lot more money to​ gain a​ new customer then it​ does to​ keep an​ existing one. you​ have to​ generate repeat business. How do you​ do this? There are a​ few ways,​ but what we’ll be discussing here is​ creating a​ data capture page.

Your goal is​ to​ have your prospective customer fill out his/her contact information (name,​ email,​ possible phone number) before placing their order. the​ trick is​ to​ do this in​ a​ way that it​ doesn’t turn them off,​ and make them hit the​ back button and look for another site. if​ you​ are going to​ be shipping the​ product to​ them directly,​ then you​ should already have something built in​ to​ capture this information. However,​ that doesn’t necessarily mean you’re legally allowed to​ contact them.

What you​ want is​ to​ be able to​ gather contact information,​ and to​ be able to​ use it. you​ want to​ be able to​ reach out to​ your contact list to​ let them know about promotions,​ new products,​ sales,​ special offers,​ etc. if​ you’re seeing the​ big picture here,​ you​ realize that this translates into instant cash. Once you’ve built your database to​ a​ substantial size,​ you’ve pretty much created a​ cash machine. Yes,​ you’ll continue to​ market your business online for new prospects. However,​ anytime you​ have something new to​ offer or​ simply want to​ remind your customers that you’re there to​ increase sales – all you​ have to​ do is​ put together a​ sales letter and shoot out an​ email to​ your database.

Most of​ them will have bought from you​ in​ the​ past and will trust you. if​ you’ve kept contact with them with regular newsletters,​ they’ll be familiar with you​ already. Both of​ these are huge advantages over any other company.

One of​ the​ most effective way is​ to​ have a​ data capture site at​ the​ beginning of​ the​ sales process. Offer something beneficial to​ them in​ exchange for their data.

A free coaching session

A free report

A special discount

Free access to​ an​ Ezine/newsletter/course valued at​ $XYZ.00

Be creative,​ or​ go online and look at​ some successful sites for ideas. it​ just has to​ get the​ prospect to​ want what you’re offering,​ so they’ll quickly and eagerly fill in​ their info.

It goes without saying that this all has to​ be done with integrity. Offer something genuine and of​ value,​ and once you​ have their info,​ always contact them out of​ good intention. you​ must always have your customers best interest in​ mind,​ or​ your business will eventually die. Karma exists in​ a​ big way in​ business.

I hope this gave you​ a​ good idea of​ how a​ data capture page works,​ and the​ importance of​ building a​ customer database for your business. Good luck with this,​ and if​ you​ need any more information,​ help applying this,​ or​ just some examples – please don’t hesitate to​ contact me and ask.

To Your Success

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