Rules Of Thumb For Marketing To Your Past Customers

Rules Of Thumb For Marketing To Your Past Customers



Rules of​ Thumb for Marketing to​ Your Past Customers
Keeping in​ touch can dramatically increase business,​ when done properly.
It’s a​ fact that your customers are your best leads .​
This means that the​ most likely people to​ purchase your products and/or services are the​ ones who have paid for them before .​
It’s also a​ fact that it​ costs far less money to​ keep a​ customer than it​ does to​ go out and get a​ new one .​
These are the​ two reasons that using direct mail to​ keep in​ touch with your customer database is​ a​ must .​
There are a​ few principles to​ follow when marketing to​ contacts in​ your company database that can maximize your bottom line.
Rule #1 - Collect all of​ their information. It sounds like a​ no-brainer but you​ would be surprised .​
The more information that you​ have on​ your customers,​ the​ more likely it​ is​ that you​ will be able to​ get in​ touch with them to​ let them know about specials or​ to​ remind them it’s time for their next service .​
Also,​ don’t neglect to​ ask for your customers' email addresses,​ most everyone has one and most will give it​ up pretty easily.
Rule #2 – Don’t treat your customers like prospects. Make sure when you​ collect the​ information in​ your database you​ differentiate between people who have placed an​ order in​ the​ past and people who have not .​
Customers want to​ feel like you​ are paying attention to​ them and when they have placed a​ few orders with you​ and are still getting your 10% for First Time Buyers postcards they tend to​ feel unappreciated .​
Bottom line,​ if​ they don’t qualify for an​ offer you​ are sending out,​ don’t send it​ to​ them.
Rule #3 – Don’t let your designs get stagnant. When you​ are mailing to​ databases of​ people that you​ have never spoken to​ before,​ it​ is​ OK to​ send them the​ same postcard multiple times .​
It helps to​ increase recognition and will eventually increase your response rate .​
Dealing with customers and prospects that you​ have already spoken to​ (meaning they already know most or​ all of​ the​ details of​ your business) you​ need to​ mix things up a​ bit .​
Your mailings should be attention getting and informative .​
If you​ have started offering a​ new service recently,​ a​ piece designed to​ let your database know about it​ would be a​ smart move .​
The main point is​ to​ keep your company in​ the​ front of​ their mind and to​ keep them reading your promotion.
Being great at​ what you​ do is​ not always enough to​ keep the​ customers that you​ have earned .​
With all of​ the​ competition out there today you​ need to​ be constantly reminding your customers that you​ are the​ best at​ what you​ do .​
Direct mail is​ the​ best way to​ give them that reminder.
Always remember to​ keep mailings that you​ send to​ your database informative,​ attractive and most of​ all current .​
Personalize everything that you​ can and make sure that what you​ are sending to​ a​ past client actually pertains to​ them or​ their company .​
Anything less and your customer may start to​ drift,​ and the​ only people that are going to​ be happy when that happens are your competitors.




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