Role Of Pr Campaigns In Marketing

Role of​ PR Campaigns in​ Marketing

Now at​ the​ age of​ high speed Internet marketing with help of​ SEO (Search Engine Optimization) and SEM (Search Engine Marketing) the​ role of​ online News Distribution Services and PR Companies are on​ the​ rise,​ and the​ Internet is​ flooded with wired news every day .​
This trend though very beneficial to​ any editor,​ journalist or​ a​ web master,​ it​ is​ very hard to​ identify the​ right news from millions of​ news items that are posted everyday in​ various paid and free press release distribution services.

Now as​ a​ business promoter how do you​ then make yourself visible to​ these editors and publishers who are swimming in​ this information overflow? And also,​ how do you​ intend to​ utilize the​ SEO tricks in​ the​ same press release to​ gain a​ better page rank?

For making a​ PR Campaign successful all you​ have to​ do is​ follow some basic thumb rules:

a) Make it​ Brief:
The golden words are quot;do not speak much when there is​ not much to​ speak about – speak only what editors are looking for – that interesting news element" .​
At the​ same time do not make sentences long but make them short instead.

b) Make it​ Simple:
Try not making a​ single press release to​ speak for all your services and achievements .​
Best idea is​ to​ break them up in​ a​ series of​ press releases with each having its unique embedded news element in​ it .​
If you​ have five services to​ offer then make five press releases and please do not post them on​ the​ same day .​
You surely do not want your press releases to​ compete with each other,​ do you?

c) Keep the​ News Element in​ the​ Release
What most people confuse is​ consider a​ Press Release to​ be a​ Larger Classified .​
I​ dare to​ interrupt here and say to​ those marketing gurus that - It is​ Not .​
You have to​ make your Press Release to​ be 'News Worthy' to​ an​ editor or​ publisher .​
For example if​ you​ want to​ speak about your mortgage service - start the​ press release by making a​ headline,​ "Mortgage Company Invites Applications." We all know mortgage companies are always on​ the​ look out for new clients,​ but with this kinda 'Newsy' headline you​ are making it​ a​ News Item

d) Optimizing a​ Press Release:
In the​ press release distribution sites that give you​ the​ chance to​ optimize your press releases,​ always opt for the​ PR Optimization .​
This will create a​ valuable link back to​ your website with the​ key words of​ your choice .​
So for your mortgage company - do not say 'click here' and give the​ link,​ instead say - visit 'Mortgage Company' and link the​ words 'Mortgage Company' to​ your website.

e) the​ Character Limits:
Ideally speaking follow what I​ call "The Rule of​ 5x10"

* Headline should not cross 50 Characters
* Press Brief 500 Characters
* News Details should not cross 5000 Characters

The Most important Do Not regarding your PR Campaign:
Do Not Spam a​ Press Release – it​ will only create a​ negative impact on​ your business,​ instead of​ generating a​ good editorial review of​ your products and services.

The final words are,​ if​ utilized properly,​ PR campaigns can create a​ huge positive impact on​ your overall business process.

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