Recruiting Software Vs Crm Customer Relationship Management

Recruiting Software Vs Crm Customer Relationship Management



Recruiting Software VS CRM (Customer Relationship Management)
What is​ CRM? If I​ buy CRM software will I​ be a​ better recruiter?
Should recruiting software have CRM features? Do recruiting software vendors include CRM in​ their product?
I think CRM is​ a​ lot of​ smoke created by some very good marketing people who could sell ice to​ Eskimos.
A common definition for CRM is​ the​ process of​ using information to​ find,​ secure and keep customers .​
The people,​ events,​ and questions associated with marketing,​ sales,​ and service .​
Yikes! I​ thought that is​ what recruiting is?
Why am I​ on​ such a​ soap box? Because I​ talk to​ about 50 different recruiters and recruitment firm owners a​ week and every once in​ a​ while I​ get asked does this software contain CRM .​
a​ few years back when the​ question was asked I​ was at​ a​ loss for words .​
I​ had no idea what they were talking about .​
I​ was terribly concerned that after 25 years in​ the​ recruiting industry putting in​ 10 hours a​ day seven days a​ week I​ had completely missed something and an​ entire process went right over my head.
So I​ went to​ work reading and studying everything I​ could find on​ CRM and came to​ the​ conclusion that CRM and recruiting software are one and the​ same .​
If your recruiting software does not have the​ characteristics defined by CRM then you​ do not have recruiting software .​
First of​ all,​ who are the​ customers of​ an​ executive recruiter? Candidates and clients are! as​ any recruiter knows the​ product of​ a​ recruiter is​ also the​ customer,​ the​ candidate,​ one unique characteristic of​ the​ recruiting industry.
Let’s go back to​ that CRM definition above .​
the​ process of​ using information to​ find,​ secure and keep customers .​
Your recruiting software must be used to​ find and track candidates and clients .​
Once found the​ software has to​ keep them available to​ you​ through periodic contact .​
Next,​ the​ people,​ events and questions associated with marketing,​ sales and service .​
Ok,​ if​ your recruiting software cannot help you​ market to​ different demographics of​ clients and candidates then why are you​ using it? What are you​ using to​ market to​ clients and candidates? Do you​ have a​ separate system for this? Do you​ have a​ separate database for marketing to​ clients,​ a​ separate database for marketing to​ candidates? Do candidates sometimes become clients? Do clients sometimes become candidates? is​ candidate John Smith repeated in​ the​ client Database and then again in​ a​ separate marketing system? How silly these questions are! If you​ answer yes to​ any of​ the​ above I​ suggest you​ reconsider your whole approach to​ recruiting.
And if​ you​ have this separation how in​ the​ world are you​ ever going to​ keep track of​ the​ events and questions? Perhaps if​ they are all separate I​ can sell you​ business idiot consolidation software that will pull all these desperate systems together for you.
So I​ will answer the​ leading questions .​
If I​ buy CRM software will I​ be a​ better recruiter? No,​ because you’re an​ idiot for having recruiting software that is​ not also CRM .​
Should recruiting software have CRM features? Of course,​ CRM and recruiting software are one and the​ same thing .​
Do recruiting software vendors include CRM in​ their product? Yes,​ if​ they don’t they are not a​ recruiting software vendor.




Related Articles:



Related Topics:

Softwares News - Softwares Guide - Softwares Tips - Softwares Advice - Softwares Videos - Softwares Support - Softwares Questions - Softwares Answers - Softwares eBooks - Softwares Help



Powered by Blogger.