Proposal Writing A Golfers Perspective

Proposal Writing A Golfers Perspective



Two areas of​ my life that are getting increased attention are golf and proposal writing. Now,​ the​ growing numbers of​ golfers-male and female - is​ understandable given the​ social and competitive aspects of​ the​ game and the​ Tiger Woods/Annika Sorenstam phenomenon. But why is​ proposal writing receiving more attention? Simple - it​ is​ the​ lifeblood of​ any flourishing organization.

In today's marketplace,​ there are now numerous suppliers able to​ offer similar products/services. Therefore,​ purchasers,​ to​ ensure they get the​ best pricing and support,​ require vendors to​ submit proposals. Everyone is​ looking for the​ "best bang for their buck."

In addition,​ government mandates now require staff not only to​ put potential vendors through an​ exhaustive tendering process but also to​ ensure that the​ vendor's delivery is​ cost-effective. What this means is​ that proposal writing is​ fast becoming an​ art and a​ requisite for successful business people.

But why mention golf and proposals in​ the​ same article? What can they possibly have in​ common? the​ answer came to​ me last week just after I had finished an​ extensive proposal and had rewarded myself with a​ trip to​ the​ links.

• When you approach the​ tee for the​ initial shot,​ you address the​ ball and visualize the​ success of​ your first stroke - it​ will travel straight down the​ fairway.

The secret to​ a​ good proposal is​ to​ start by addressing the​ audience. Open with your understanding of​ their needs or​ problems. This section can be long or​ short,​ but it​ must be direct. it​ shouldn't hook or​ slice into concerns the​ reader doesn't know he has.

• as​ you approach the​ green,​ carefully select the​ appropriate clubs-the ones that work for you. Heed the​ advice of​ the​ other players but know what you can deliver and keep focused on​ what is​ required. After all,​ you're the​ one who has to​ make the​ shot.

A colleague recently shared with me a​ proposal based on​ an​ RFP (Request for a​ Proposal) that was submitted by his company. I don't believe it​ will succeed. the​ response was writer-focused not RFP-driven. in​ other words,​ the​ writing team spent too much time bragging about what they wanted to​ deliver rather than focusing on​ how they could give the​ reader what he requested.

• When you are on​ the​ green,​ take your time. Watch the​ lie; putt cleanly and boldly. And,​ at​ the​ end of​ the​ hole add up your strokes. Be honest.

As you come to​ the​ end of​ the​ proposal,​ include the​ time-frames and the​ costs clearly. Don't include deadlines you can't meet or​ complicated pricing. You'll lose your credibility for future jobs.

• Outside the​ clubhouse,​ look around you. Who is​ ready for the​ game? What are their chosen tools? Steel or​ graphite shafts? Alloy or​ titanium heads?

Do the​ chosen clubs reflect the​ golfer's skill? Are they right for that particular course? a​ high-tech driver is​ overkill on​ a​ short par three hole.

When you are finished your proposal,​ add the​ appropriate window-dressing. Too much glitz will cause your readers to​ wonder if​ you are masking a​ lack of​ substance. On the​ other hand,​ too little attention to​ the​ cosmetic aspects-the title page,​ table of​ contents,​ binding,​ etc.-will convey a​ lack of​ attention to​ details that may carry over into the​ actual work. Remember a​ strong,​ steady game will give you long-term success in​ both the​ proposal writing and golfing fields.




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