Promoting Your Software Made Easy

Why would a​ software company overlook one of​ the​ easiest and quickest ways to​ promote it's products online? This would seem to​ be a​ rhetorical question except for the​ fact that I run a​ shareware site and am constantly on​ the​ search for new software to​ add to​ my site. the​ thing is​ that only half of​ the​ programs I want to​ add to​ my database have PAD files available.

A PAD file is​ a​ simple XML file that contains all the​ information a​ developer would normally type into a​ web form at​ a​ software site. XML knowledge is​ not needed to​ create a​ PAD file. you​ can get one free at​

The software is​ basically self-explanatory. Just fill in​ the​ forms. it​ only takes about a​ half and hour to​ create a​ pad file and upload it​ to​ your site. it​ takes even less time if​ you​ already have a​ website to​ promote your product. Then you​ can just copy and paste the​ info you​ already have. And once your pad file is​ done,​ submitting to​ shareware sites is​ as​ easy as​ copying and pasting the​ address of​ your PAD file.

But why isn't PAD technology used more often? of​ course,​ it​ could be ignorance. Now ignorance is​ not a​ bad word. it​ just means that you​ haven't heard of​ this technology that can increase download of​ your products three times over,​ a​ technology that means you​ can submit to​ anywhere from 300 to​ 700 software sites on​ the​ internet within an​ hour,​ depending on​ whose figures you​ use.

Most sites that use pad files don't even require a​ membership. Mine doesn't. This means you​ could submit your software to​ one site in​ the​ time it​ takes to​ copy and paste the​ address of​ your pad file into one form,​ hit submit,​ and then choose a​ category. Then you're off to​ the​ next site. Submit and forget.

If this still seems like too much work,​ you​ can download software programs that will do all the​ submission work for you. Just think,​ it​ could finish your software submissions to​ hundreds of​ sites in​ the​ time it​ takes you​ to​ eat lunch.

Or maybe software marketers just don't know the​ true value of​ submitting software to​ software sites. People actually go to​ software sites to​ find software. That sounds like a​ stupid statement but not when you​ realize that most general directories,​ except maybe DMOZ or​ Yahoo,​ are rarely used as​ search tools. They have mainly become an​ SEO tool. When searchers are looking for something general,​ they go to​ Google,​ Yahoo,​ or​ MSN. But when they look for software,​ they generally end up at​ a​ shareware site and stay for a​ while.

Of maybe you​ don't develop shareware. the​ software you​ develop must be purchased before it​ is​ used. No trial period,​ because of​ the​ risk of​ it​ getting cracked. That's fine. I really understand this reason. I was a​ developer who had my software cracked three times before I gave up on​ the​ whole shareware thing. But that doesn't mean you​ can't create a​ demo,​ a​ stand alone program that acts as​ a​ teaser. it​ will only be a​ matter of​ time before the​ software user opts to​ by the​ full version. Just make sure your demo teases enough but not too much.

So submitting PAD files to​ software sites has the​ effect of​ killing two birds with one stone. Yes,​ you​ get a​ multitude of​ links back to​ your site,​ but those links have more value than just increasing your pagerank. People will actually be using them to​ get to​ your site. as​ software developers,​ we have a​ tool that makes the​ process a​ lot easier and quicker than other marketers. Not using it​ now that you​ know is​ laziness.

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