Press Release Marketing Good News

Press Release Marketing Good News



Once upon a​ time a​ press release was sent to​ the​ nearest newspaper in​ the​ hopes that at​ least some of​ the​ release might make it​ to​ newsprint. Today a​ press release to​ a​ local newspaper may be included only as​ an​ afterthought.

In marketing your website the​ use of​ a​ press release can be an​ effective means of​ drawing people to​ your website.

Certainly there are skills involved in​ writing a​ press release and there are plenty of​ qualified freelance writers who can assist you​ in​ the​ development of​ a​ solid press release. However,​ as​ with any new process it​ is​ possible to​ learn the​ skill of​ press release writing.

In today’s online community the​ press release is​ about more than trying to​ pass muster with the​ news media. Today press releases are routinely found on​ individual websites and can be picked up by affiliated websites. in​ essence when a​ press release is​ written it​ needs to​ appeal to​ the​ news media,​ but it​ also needs to​ connect with the​ public.

Many online businesses will place a​ ‘press release’ section on​ their website as​ a​ means of​ keeping visitors informed of​ new developments within the​ company or​ the​ website.

A press release can be developed for a​ significant number of​ events. For instance,​ if​ you​ provide a​ new website design you​ could send out a​ press release talking about the​ new design and the​ reasons this design is​ more functional and useful to​ your customers. if​ you​ launch a​ new service,​ a​ press release can be an​ easy way to​ encourage the​ curious to​ come take a​ look. if​ you​ have added a​ new line to​ your existing offerings,​ a​ press release can alert your customers and potential clients to​ the​ good news. if​ you’ve won an​ industry award a​ press release can work to​ instill a​ greater degree of​ trust in​ your firm.

There are several online companies that handle the​ distribution of​ press release information. Perhaps one of​ the​ most well known is​ PR Newswire,​ but there are other services available. Many of​ these services require a​ fee for distribution.

Many online netrepreneurs have learned that the​ effective distribution of​ strategic press releases can provide a​ sizeable return on​ investment in​ the​ form of​ new clients and unique visitors.

When you​ have good news you​ shouldn’t hesitate to​ share it​ in​ the​ form of​ a​ press release. This is​ just one more online marketing tool worth exploring.




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