Pay Per Click Advertising And Marketing

Pay Per Click Advertising And Marketing

When I think of​ Pay Per Click,​ I think of​ a​ marketing strategy that has two different sides - one where you​ pay for published ads and one where you​ get paid for publishing ads. Somebody is​ always paying for the​ click,​ whether it​ is​ you​ clicking on​ someone's ad or​ another person clicking on​ your ad. Pay Per Click depends on​ how you​ look at​ who is​ paying.

If you​ use Google to​ search the​ internet then you​ may find that your search results include "Sponsored Links" (on the​ right hand side of​ the​ search results page). if​ you​ click on​ any of​ the​ Sponsored links,​ the​ advertiser that placed the​ ad you​ clicked must pay Google for that click. if​ the​ advertiser is​ you,​ you​ are the​ one that pays. the​ price that you​ would pay depends on​ how much you​ have bid on​ the​ keywords used to​ generate the​ ad. This marketing tactic is​ called Google Adwords.

In addition to​ the​ ads being displayed with the​ search results,​ Google allows owners of​ websites and Blogs to​ display the​ same ads as​ contextual ads. Contextual refers to​ content that relates to​ the​ subject of​ your web page. This system is​ called Google Adsense. Each time a​ visitor clicks on​ an​ ad Google pays the​ owner of​ the​ website for that click. if​ you​ have traffic going to​ your web site and you​ display the​ Google Adsense Ads on​ a​ page and someone clicks an​ ad,​ you​ make money.

Note that Google Adwords and Google Adsense compliment each other and are in​ fact,​ the​ inverse of​ each other.

Google Adwords Pay Per Click is​ a​ good way to​ get quick targeted traffic to​ your website. Because you​ are paying for an​ ad promoting your site or​ affiliate link,​ those that click your ad will be directed to​ your site. the​ efficiency of​ your ad (click through rate or​ CTR) will depend on​ the​ ad copy and the​ keywords. the​ keywords that you​ have in​ the​ ads that are searched for dictate when your ad is​ displayed. Read the​ article at​ URL to​ get informed on​ how to​ make the​ most of​ a​ Google Adwords campaign as​ a​ tool to​ make money.

Google Adsense is​ a​ good way to​ make an​ "automatic" recurring income. Automatic assuming your ads are getting the​ clicks and generating the​ income you​ expect. Some tweaking of​ the​ ad placement,​ colors,​ etc. may be neccessary for optimization. When a​ Google Adsense ad on​ your site is​ clicked,​ both you​ and Google make a​ split percentage of​ the​ total of​ the​ bid price for the​ keyword that the​ ad was displayed and clicked for. Read the​ article at​ URL to​ get informed on​ how to​ make the​ most of​ having Adsense ads on​ your site for generating an​ automatic income.

Another type of​ ad that is​ gaining in​ popularity is​ the​ Chitika eMiniMall. Chitika eMiniMalls are advertisements that display a​ picture and a​ description of​ the​ product,​ the​ best deals where the​ product can be purchased and a​ search feature. if​ you​ want to​ display Google Adsense ads and Chitika ads on​ the​ same web page,​ Google requires specific modifications to​ the​ Chitika ads. Read the​ article at​ URL to​ get all the​ tips you​ need to​ properly place your Chitika eMiniMall ad on​ your site for another great way towards an​ automatic income.

Both Yahoo and Microsoft are in​ beta right now with their own equivalent to​ Google Adsense. the​ Yahoo ad network is​ called Yahoo Publisher Network (YPN) and Microsoft's network is​ called Adcenter. I have not tried these networks out yet,​ but I may find myself doing that if​ I find that ad clicks yield a​ higher amount or​ percentage to​ the​ web site publisher.

There are several other pay per click networks available to​ try as​ well. Some of​ these would be RevenuePilot,​ Bidclix,​ CBclicks,​ Adsclick and Bidvertiser. I am sure there are even more than this. if​ you​ are interested,​ search them out and see if​ they fit for your own website's use.

Pay Per Click Advertising And Marketing

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