Online Marketing Success Stories

Buffalo,​ Oklahoma is​ a​ town with about 1,​200 residents. if​ most people know anything about Buffalo it​ is​ mostly as​ a​ place to​ stop between locations they feel are more important.

When the​ elementary school closed down in​ a​ consolidation move the​ town sat looking at​ an​ aging elementary school building and another reminder that perhaps an​ economic boom would never pass their way again. This is​ until Faye LaMunyon; a​ long-time resident of​ the​ area suggested the​ town sell the​ property on​ ebay.

Long story short,​ a​ school curriculum company from Florida bought the​ school and relocated their business to​ Buffalo where they market their brand of​ products online as​ A+ School Supplies and Core Curriculum. While they have a​ beautiful building for their offices the​ town has several new jobs. an​ interesting side-note is​ the​ majority of​ the​ company product sales take place online.

Two states away,​ Scott goes to​ work each morning at​ Nazwear international based in​ Gering,​ Nebraska. His business began as​ a​ high school hobby back in​ 1986 when he became interested in​ screen-printing. His original designs may be little remembered,​ but today Scott is​ taking online custom orders from a​ global community and is​ busy enough he has difficulty fitting in​ local business although he manages somehow.

These are stories of​ how the​ Internet can be harnessed for the​ purpose of​ marketing a​ product or​ service. in​ the​ case of​ the​ town of​ Buffalo,​ Oklahoma they marketed a​ school. in​ the​ case of​ A+ School Supplies and Curriculum they market items geared for students and teachers. in​ the​ case of​ Nazwear they market the​ service of​ printing with the​ product of​ shirts,​ bags and other screen printed items. in​ all cases their ability to​ conduct business was greatly enhanced through the​ use of​ online marketing.

Faye LeMunyon may have had no idea how to​ use ebay,​ but she understood there was power in​ the​ idea of​ marketing her town and refusing to​ let the​ school deteriorate over time. the​ job creation and marketability of​ the​ new facility has brought additional hope to​ the​ Oklahoma town.

This is​ the​ same type of​ ingenuity that is​ needed in​ the​ development of​ your online marketing plan; take something you​ know and love and determine if​ there is​ a​ market for it. if​ there is,​ look forward and move decisively toward the​ end goal – a​ successful online business.

The best news in​ this series of​ stories is​ your business can originate from anywhere and can be more successful online than many standard brick and mortar stores.

So,​ what’s your dream?

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