Off Line Marketing Secrets To Getting More Customers

Off Line Marketing Secrets To Getting More Customers



It's an​ on​ going saga. How can business owners locate potential customers who are willing to​ spend their hard earned dollar to​ buy your programs and products? What are the​ techniques that work effectively in​ making this happen? How to​ attract more customers willing spend more money and bring more profits and revenues in?

A perfectly reasonable question unless you​ are in​ business only to​ give away your programs,​ products,​ or​ services. as​ a​ general rule,​ most business owners are not in​ business just to​ provide charity and they need some way to​ attract more customers who will spend more money.

The official name for attracting customers in​ this manner is​ customer acquisition. Buying office furniture,​ designing business cards,​ applying for licenses,​ purchasing computer systems -- none of​ these counts more in​ a​ business than customer acquisition. to​ make a​ profit and stay in​ business,​ every business owner needs a​ reliable way to​ get more customers in​ the​ door,​ who are willing to​ spend money on​ what you​ have to​ offer.

Hands down,​ the​ very best way to​ acquire more customers is​ hrough a​ direct response marketing system with the​ capability of​ carefully tracking and accounting for the​ source of​ the​ traffic. This simply means that whatever method a​ business owner chooses to​ seek out new customers should have a​ built-in way of​ tracking response so the​ owner knows where the​ customer came from.

You must tell your potential customers where they can find you​ AND give them a​ compelling reason for doing business with you. This actually is​ the​ secret behind all marketing. All marketing practices can be boiled down to​ this one thought. Tell your potential customers where they can find you​ and why they should do business with you. it​ sounds so simple when you​ think about it,​ but this is​ one of​ the​ major stumbling blocks to​ a​ successful business. the​ owner thinks potential customers will spend time and energy searching out a​ company to​ do business with. Wrong.

Most potential customers will shop only at​ places they already know. Stop and really think about this for a​ minute. Most potential customers will only shop at​ places they already know -- AND they need a​ good reason to​ do business with you. if​ they do not know how to​ find you,​ they will not be coming to​ buy from you. you​ must find a​ way to​ tell potential customers where your business can be found.

To accomplish this is​ easy,​ if​ you​ follow a​ few basic steps. Following is​ a​ sampling of​ the​ possibilities that can be used for this purpose:

1. Distribute a​ press release detailing the​ latest breakthrough in​ your business field,​ available only at​ your place of​ business. AND include a​ special telephone number for customers to​ call for more information.

2. Place an​ add in​ your local yellow pages publication. it​ doesn't have to​ be huge,​ elobrate,​ or​ expensive. Something modest,​ but consistenly run will do. Readers become comfortable with ads they have seen before. After your ad runs a​ feww times,​ you​ will be surprised how many people begin to​ feel they can trust giving your ad a​ try. Additionaly,​ it​ can be quite an​ added attraction to​ couple your local ad with such things as​ special discount offers in​ the​ ad.

3. Send everyone in​ your zip code a​ postcard announcing a​ sale at​ your place of​ business. AND have them bring in​ the​ postcard to​ receive the​ discounted price.

4. Become the​ local expert in​ your business field by being nterviewed on​ the​ radio. AND include a​ special phone number for customers to​ call during the​ broadcast to​ get more information.

5. Give a​ speech at​ the​ Chamber of​ Commerce. AND hand out problem solving brochures with your address,​ phone number and a​ special code number for customers to​ use to​ get a​ discount.

Many business owners regard marketing only as​ a​ necessary evil. They would rather concentrate on​ their core business activities. But when they use these simple methods to​ harness the​ powerful secret to​ getting more customers,​ they can eliminate the​ pain of​ marketing. Then their businesses will be truly successful in​ bringing in​ more customers,​ more money and more profits.




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