No Cost Marketing Strategies For Small Businesses

No Cost Marketing Strategies for Small Businesses
Many small businesses are run from people’s home computers and fall under the​ radar of​ business statistics .​
Whether you​ are working for a​ multi-level marketing company or​ selling painted bird houses the​ difficulty of​ advertising your products without a​ budget is​ overwhelming .​
Let us face the​ fact that $20 a​ month spent on​ classified advertisement isn’t going to​ bring in​ a​ flood of​ visitors .​
a​ home-based business cannot compete with their larger counterparts .​
That is​ why in​ many cases owners are expected to​ tap into their personal relationships to​ make sales .​
Like many of​ you​ I​ run a​ small home based business and have learned through trial and error what works and what doesn’t .​
Despite putting some notches in​ my belt I​ have never stopped learning .​
In the​ beginning,​ many years ago,​ I​ wasted money paying for different types of​ advertisements .​
None of​ them worked well .​
Now my budget is​ nearly $0 and I​ receive thousands of​ visitors a​ year .​
How did I​ do this?
Strategy #1 Email: Instead of​ paying for lists and possibly getting in​ trouble for spamming I​ send businesses a​ very personalized email message .​
How do I​ find these businesses? I​ find them by looking on​ the​ web,​ going to​ their homepage,​ reading a​ little about them,​ and then sending them a​ personalized email about my product .​
The key is​ personalization .​
Write a​ basic sales letter which highlights your product,​ offers contact information and how it​ can impact a​ particular type of​ business .​
Since I​ run a​ magazine which survives off of​ advertising revenue I​ have developed sample letters for the​ clothing industry,​ auto industry,​ legal industry,​ etc .​
I​ then place their information within the​ letter so that when they read it​ they say,​ Wow! This guy knows what is​ important to​ me!
Strategy #2 Information: Search engines and customers love informative articles .​
We have all heard the​ saying,​ knowledge is​ power .​
Customers want to​ learn about their business as​ much as​ possible .​
Posting informative articles on​ your web page will help visitors keep returning for additional information and hold them there longer .​
Information also increases your credibility as​ a​ business to​ the​ potential customer .​
If they agree with what you​ are saying they are more likely to​ purchase from you​ .​
Search engines,​ like customers,​ are constantly searching with their spiders for content related information .​
If your articles are about the​ product you​ are selling chances are that search engines will rank your site higher.
Strategy #3 Business Cards: Off-line marketing has never gone out of​ style .​
It may even be more necessary today than it​ was in​ yesteryear .​
There are plenty of​ printers out there that offer free business cards in​ exchange for a​ placement of​ their contact information on​ the​ back of​ the​ cards .​
In most cases the​ printer’s information is​ small and unnoticeable making the​ free deal a​ good deal! Therefore I​ get my cards for only the​ cost of​ shipping and handling .​
What you​ do with these cards is​ almost as​ important as​ how much you​ spend on​ them .​
People are interested in​ the​ self and love to​ talk about themselves as​ much as​ possible .​
Generally,​ I​ pass out the​ cards under the​ auspices that I​ would like to​ further a​ particular conversation or​ I​ would like to​ keep in​ touch with them .​
It is​ a​ great way to​ get their card in​ your hand and make a​ good friend .​
Now they have a​ personal relationship with me,​ are much more likely to​ look at​ my site and I​ can catalogue their information for networking purposes .​

Strategy #4 Ezine Articles: Like I​ said in​ strategy #2 people love free information .​
Those same articles I​ placed on​ my website for my current customers can also be used to​ lure new customers .​
By making sure that you​ articles are informative,​ professional and worthy you​ can submit those to​ article databases for free content .​
Then websites pick up the​ article to​ post on​ their own site .​
The trick is​ to​ have your personal contact information either embedded into the​ article or​ as​ a​ tag line on​ the​ end .​
Personally I​ use my web address and my name .​
The better your article the​ more times it​ is​ posted around the​ web and the​ more customers you​ will get .​
The four strategies work together to​ enhance the​ popularity of​ a​ website and reduce the​ amount of​ time you​ waste everyday .​
Writing informative articles about your product and submitting them to​ ezine directories helps to​ improve your sites search engine rankings,​ retain your customers and increase overall exposure .​
Passing out business cards and networking with other owners works well together and kills two birds with one stone .​
Sending out personalize emails and reading about your customers site helps to​ increase your understanding of​ your customers needs while advertising to​ them .​
The overall strategy of​ business is​ to​ make more money and spend less time and resources doing it.

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