Nine Important Steps To An Effective Online Marketing Program

Nine Important Steps To An Effective Online Marketing Program

1. Determine your goals for your website. How will you​ drive traffic to​ your website? Plan for this up front,​ while developing your website. if​ search engines are important to​ you,​ then proceed to​ step 2.

2. Allocate a​ budget to​ online marketing and search engines. It’s as​ important as​ what you​ spend for designing and hosting your website. the​ budget you​ set will instruct these further steps you​ should take:

3. Optimize your website during design to​ perform well in​ search engines. Make sure it​ contains the​ correct density of​ keywords important in​ searches.

4. Make a​ commitment to​ keep your content fresh. Augment content as​ frequently as​ practicable,​ because search engines reward rich content.

5. Devote resources (your time or​ the​ money to​ hire others) to​ actively work on​ search engine placement. Monitor your ranking weekly or​ monthly in​ the​ major search engines for key search terms; this can be done manually or​ you​ can utilize automated software to​ produce a​ monthly or​ weekly ranking report. Even if​ you​ plan to​ focus on​ free "organic" rankings,​ plan to​ set up Pay-Per-Click accounts at​ Google and Yahoo. All companies that want traffic from search engines should consider PPC a​ basic cost,​ as​ essential as​ paying your monthly hosting bill. the​ budget can be as​ little as​ $20 a​ month … or​ much more,​ depending upon how aggressive you​ want to​ be.

6. Promote links to​ your website from your trading partners,​ in​ directories,​ through reciprocal links and discrete paid placements. “Link popularity” is​ highly important to​ search engine rankings. Monitor who links to​ you,​ and also who links to​ your competitors. Get as​ many links coming into your website as​ possible. Use viral marketing strategies,​ like posts or​ links from forums,​ bulletin boards,​ social websites like myspace and more.

7. Install a​ good statistics package. And review it​ frequently so you​ know what is​ happening with your website. Statistics will tell you​ if​ you​ are successful in​ getting people to​ your website. if​ you​ are having success in​ traffic but realizing few sales,​ that means you​ need to​ work on​ your "conversion" of​ website visitors by improving your products or​ improving the​ functionality and usability of​ your website..

8. Periodically measure progress in​ ranking and make adjustments to​ keywords and content as​ part of​ a​ regular maintenance program - at​ least monthly.

9. Submit your site URL to​ as​ many free sites as​ possible. Self-promote yourself by writing articles,​ placing ads on​ bulletin boards,​ e-zines,​ group sites etc.

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