Newbies Guide To Online Marketing Jargon

Newbies Guide To Online Marketing Jargon



In all forms of​ business,​ and even hobbies,​ the​ people who have been involved in​ a​ particular activity will start to​ use jargon. When someone new comes along this jargon can be very offputting,​ making them feel like an​ outsider,​ and may result in​ somebody being put off completely. When your business depends on​ people as​ customers,​ then you​ need to​ be careful you​ don't leave them outside with jargon.

It recently came to​ my attention that online marketing has more than its share of​ jargon for the​ newbie to​ learn. as​ marketing is​ all about getting and keeping new customers,​ I could see we online marketers have an​ image problem. the​ online marketing jargon was pointed out to​ me vividly by a​ colleague who was interested in​ working online,​ and asked for an​ explanation. He stopped me mid sentence with the​ words "speak English geek boy" that was my wake up call.

Now the​ light is​ on,​ I decided to​ write this short guide to​ online marketing jargon,​ to​ help anyone on​ the​ outside of​ the​ internet marketing circle get on​ the​ inside much quicker.

1) Online Marketing,​ is​ selling any product or​ service on​ the​ internet or​ world wide web. Marketing is​ just the​ act of​ selling something,​ selling on​ the​ web costs less than having a​ real world,​ bricks and mortar business. It's this low cost of​ entry which is​ attractive in​ starting your own online business.

2) Joint Ventures,​ a​ joint venture is​ a​ partnership. Simply put 2 or​ more people work together to​ increase their sales,​ or​ to​ complete a​ product or​ service. Sometimes shortened to​ JV,​ joint ventures are often very profitable.

3) Subscriber List,​ this is​ sometimes known as​ an​ email list,​ or​ an​ ezine list (ezine is​ short for electronic magazine),​ and is​ a​ list of​ people who have given permission for the​ marketer to​ send them emails which may contain adverts. This is​ also known as​ an​ opt-in list,​ because subscribers opt in​ to​ receive the​ emails. This prevents people complaining that an​ email is​ spam because there will be a​ record of​ them signing up and agreeing to​ receive the​ emails,​ another snippet of​ jargon is​ double opt-in,​ which just means after filling in​ a​ form,​ the​ potential subscriber will receive an​ email asking them to​ verify that they agree to​ accept future emails before they are actually added to​ the​ email list to​ receive them.

4) Viral Marketing,​ this little phrase is​ used to​ describe a​ way of​ increasing your business,​ or​ websites reach,​ by using a​ "viral technique". in​ real life a​ virus spreads out by people contacting one another,​ and computer viruses are spread by contacting other computers. Some clever people realised they could use the​ power of​ people sending each other information,​ and watch information about their own business being spread in​ the​ same way as​ a​ virus. Giving away a​ free gift,​ which contains a​ link to​ your business,​ and allowing others to​ give it​ away too will work like a​ virus spreading the​ word to​ others as​ people send it​ on​ to​ their friends,​ as​ long as​ your freebie was something people would give away in​ the​ first place.

5) Niche Marketing,​ this is​ the​ act of​ selling to​ a​ particular group of​ people. There are lots of​ untapped niches (small groups interested in​ a​ specific subject) who are willing to​ pay for information. Online it's eay to​ target these small markets by monitoring search engine results,​ and finding a​ specific word or​ phrase which is​ being searched for but not near the​ top of​ the​ list of​ popular searches. an​ example of​ a​ niche market is​ poodle owners,​ they are dog owners,​ but will specifically search for information about poodles. These markets can be profitable because they are not targeted directly by many people so if​ you​ have a​ product tailored to​ a​ niche market you​ have little or​ no competition.

6) EBook,​ although getting more popular this still causes some confusion,​ an​ ebook is​ an​ electronic book,​ it​ can be a​ .pdf file,​ plain text file or​ an​ executable file (one which is​ actually a​ self contained program to​ run on​ your computer). Ebooks sell well online,​ as​ there is​ no shipping,​ and delivery is​ instant.

7) MLM,​ is​ the​ initials of​ one of​ the​ least understood,​ and most maligned of​ business models,​ Multi Level Marketing. Sometimes known as​ network marketing or​ referral marketing,​ mlm is​ an​ ideal business model for online marketers,​ because of​ the​ ease of​ getting out the​ message about a​ new business,​ and the​ low cost of​ advertising online. the​ problem with mlm is​ that it​ is​ also easy to​ mistake a​ pyramid scheme (also called a​ ponzi) for an​ mlm opportunity,​ and many unscrupulous people will sell pyramid schemes as​ an​ mlm opportunity. the​ difference is​ that a​ genuine Mutli Level Marketing scheme has a​ worthwhile product which you​ are selling,​ and money is​ made by referring other sellers of​ the​ product whose sales generate you​ a​ commission. Pyramid schemes will usually have a​ worthless product or​ no product at​ all,​ and pays people from new members joining.

I hope that,​ if​ you​ are a​ newbie to​ online marketing,​ these short explanations will help you​ understand some of​ the​ things the​ seasoned online marketer says and writes,​ and if​ you're a​ seasoned marketer you​ will try to​ introduce your newbie friends with less of​ the​ jargon we take for granted.




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