New Marketing Approach For Industrial Flooring Products

New Marketing Approach For Industrial Flooring Products



New Marketing Approach for Industrial Flooring Products
A kitbased approach to​ selling epoxy floor coatings is​ now being used to​ target both industrial and home users. These allinone kits have been developed with the​ recognition that people want to​ buy solutions not products. This outcomebased concept ensures that all of​ the​ goals for the​ floor are met and that all of​ the​ required tools are available during the​ installation. to​ compensate for lack of​ training and for the​ inevitable unexpected questions and problems,​ a​ complimentary 24/7 help line is​ provided along with the​ kit so applicators can be assured of​ staying on​ track.
The process of​ obtaining a​ custombuilt kit starts with filling out a​ webbased,​ free cost analysis form. the​ floors condition,​ the​ owners preferences,​ and the​ desired outcome are factored in​ by an automated computer system. From that point,​ field technicians prepare a​ recommended kit of​ materials and stepbystep instructions tailored to​ take the​ project from beginning to​ end.
This kit approach stands in​ contrast to​ the​ alternative of​ shopping at​ local retail stores for supplies which,​ if​ they can be found,​ often dont match the​ needs of​ the​ project. When a​ handle for a​ roller frame is​ needed,​ should it​ be 4 ft. ,​ 5 ft. ,​ or​ 6 ft. in​ length? Should it​ have a​ metal or​ wood thread? Should it​ have a​ 1inch diameter or​ 1¼ inch diameter? if​ a​ 60grit sanding screen for a​ 17inch rotary scrubber is​ required,​ where can it​ be purchased? the​ custom kit concept allows the​ decades of​ professional experience of​ the​ supplier to​ be applied to​ the​ project so that every tool is​ precisely matched to​ getting each specific task completed efficiently and painlessly. Experts replace the​ untrained and inexperienced store clerks.
By marketing kits,​ floor coating suppliers are helping fuel the​ trend of​ moving away from bare concrete and wood surfaces toward lower cost,​ lower maintenance,​ and healthier floor finishes. Biohazards,​ mildew,​ dust mites,​ spoors,​ and other contaminants are a​ serious concern to​ industry and homeowners alike. in​ this new millennium,​ warehouses,​ food processors,​ manufacturing facilities,​ even garages,​ and basements are being sealed with hard surfaces using industryproven materials and techniques adopted in​ the​ past decade.
Chemically resistant,​ these seamless floors are made of​ epoxy and urethane,​ finishes that flow on​ and then,​ by changing their chemistry,​ become resistant to​ dirt and stains. Flowcoated surfaces are impervious to​ water and are often used inside liquid storage tanks,​ swimming pools,​ and feed troughs. Unlike tile,​ these surfaces have no grout to​ clean and are not glued down with latex or​ petroleumbased adhesives. Flowcoated surfaces are great adhesives in​ themselves. With good preparation,​ flowcoated surfaces are applied permanently,​ refinished easily,​ and require little or​ no maintenance.
For photo examples and more detail,​ visit www. concretefloorcoatings. com
For more information,​ contact Harvey Chichester at​ harvey@concretefloorcoatings. com
Phone 8004668910 or​ 9528881488 24/7
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