MONEY MAKER'S SECRETS TO RENTING PROFITABLE MAILING LISTS

MONEY MAKER'S SECRETS TO RENTING PROFITABLE MAILING LISTS



MONEY-MAKER'S SECRETS to​ RENTING PROFITABLE MAILING LISTS
As an​ entrepreneur involved in​ selling and/or promotion of
something by Direct Mail,​ you​ should already know that most
important aspect of​ your mailing have to​ do with the​ sales letter
or circular you​ send out,​ and the​ mailing list you​ use .​
With
these thoughts in​ mind,​ and assuming you've got what should be an
order-pulling sales letter or​ circular,​ let's focus our attention
specifically on​ the​ problem of​ finding mailing lists that produce
profitable orders.
Common sense should tell you​ that without a​ good mailing lists,​
the time and money you​ spend for market research,​ advertising
layout and knowledge relating to​ the​ rules of​ direct mail,​ will
just be wasted effort .​
In other words,​ unless you​ get you​ offer
to the​ buyers,​ you​ might as​ well save your time and money.
In order to​ reach your most-likely buyer,​ you​ must first
determine who your most-likely buyers are .​
This is​ not so hard as
it might appear .​
Actually,​ it's just a​ matter of​ recognizing that
automotive items will appeal to​ car-owners,​ while household
gadgets will sell best to​ the​ homemakers.
Regardless of​ how easy its is,​ this is​ the​ most-often over-looked
part of​ the​ beginning entrepreneur's planning .​
suffice it​ to​ say
that if​ you​ don't know who you're going to​ sell a​ product or
service to,​ your product or​ service is​ going to​ be pretty hard
for you​ to​ sell.
The next thing to​ really look into,​ is​ the​ competition your
product or​ service faces .​
If it​ has a​ limited market--not too
many people would stand in​ line to​ buy--and you​ are competing
with virtually the​ same product as​ supplies by other
companies--then you're going to​ have to​ either come up with a
strong hidden angle or​ else face defeat before you​ even
begin...
These are the​ keys to​ success in​ selling anything via direct
mail--pin-pointing exactly who your buyers are,​ presenting your
offer to​ them with an​ angle not being used by your competition,​
and concentrating all your sales efforts only on​ the​ most-likely
prospects.
Assuming you​ know who your most-likely buyers are; that you've
got a​ winning sales letter or​ circular--and,​ a​ product or
service these people will stand in​ line to​ buy,​ then your
problem is​ to​ get the​ message to​ these people.
Do not think you'll save some money by renting or​ buying
inexpensive mailing lists from advertisers in​ all those ad sheets
and mail order type publications that seem to​ flood your
mailbox .​
You'll waste a​ lot of​ time,​ and spend money chasing the
wind with these lists.
These list offered by mail order dealers are compiled from ad
sheets,​ mail order publications,​ and/or incoming offers received
by the​ list -seller...These people also compile lists they
use...A lot of​ them compile their rental lists directly from the
telephone/city directories...And even a​ few of​ them work the
envelope stuffing scheme to​ compile their rental lists--They
offer commissions to​ people who pay to​ join their envelope
stuffing programs,​ and then sell or​ rent the​ names of​ the​ people
who join their program...The people who join the​ program are
advised to​ compile lists from any number of​ sources,​ send out a
commission circular,​ and receive a​ commission for each incoming
order .​
The names of​ the​ buyers are then compiled onto another
list,​ and sold by promoters of​ this scheme to​ some of​ the​ larger
list-brokers as​ bonafide mail order buyers...Any time you​ rent a
list of​ 5,​000 or​ more names from mail order type operator,​ you
can almost certainly count on​ the​ lists that's 1) Five or​ more
years old...2) Filled with names of​ people who have moved...3)
Going to​ be dominated with names of​ other mail order sellers...
Before renting or​ buying a​ mailing list from someone,​ use the
same kind of​ common sense you​ use in​ deciding upon a​ doctor,​
lawyer or​ auto mechanic .​
something else to​ keep in​ mind--whenever
you rent or​ buy mailing lists from someone who has or​ is
advertising for dealers or​ mailing list brokers,​ you​ are going to
end up with a​ list of​ names used by many mail order dealers,​
generally with the​ majority of​ them offering the​ same products or
services.
The best thing to​ do is​ to​ take a​ note pad and pencil to​ your
public library..Ask the​ librarian to​ let you​ look at​ the​ Standard
Rate & Data Service Directory pertaining to​ mailing lists .​
Within
this voluminous directory,​ you'll find the​ names,​ addresses and
telephone numbers of​ virtually all the​ reputable mailing lists
brokers in​ the​ country .​
These brokers explain within the
directory the​ different lists that are available for rent,​ what
kind of​ buyers the​ lists are made up of,​ and the​ date the​ list
was last cleaned--that is,​ the​ last time all the​ names on​ the
list were verified relative to​ the​ correctness of​ addresses.
Select a​ half dozen or​ so of​ the​ list brokers handling the​ kinds
of lists that are made up of​ buyers of​ products or​ services
similar to​ yours...Jot those names and addresses down on​ your
note pad..then go home and call them on​ the​ phone...
Tell the​ list broker about yourself,​ what you're trying to​ sell,​
how much you're asking for it,​ and your-long range plans .​
Almost
all of​ them will want to​ see a​ sample of​ your mailing piece,​ and
more often than not,​ a​ sample of​ your product as​ well .​
Don't be
afraid to​ talk to​ these people--they're in​ business to​ help you,​
and if​ they steer you​ onto a​ list that doesn't make money for
you,​ they figure you'll not buy from them again,​ so it's to​ their
benefit to​ see that you​ get the​ right list for your mailing
piece and offer .​
Most of​ them are will critique your mailing
piece and offer,​ making suggestions for improvements when
appropriate,​ and in​ general,​ act as​ a​ consultant to​ see that you
realize a​ profit thru their services.
Once you​ and the​ list broker have decided upon the​ mailing list
best suited to​ your offer,​ he'll generally require you​ to​ rent a
minimum of​ 5,​000 names .​
The going price will range from $35 to
$95 per thousand names .​
Expensive,​ maybe...But if​ you​ pay $475
for 5,​000 prospective buyers,​ and end up with 1,​500 buyers of​ a
$20 how-to manual that you've written and printed at​ a​ cost of
50 cents per manual--that would mean a​ gross of​ $30,​000..minus
$750 for 1,​5000 manuals,​ plus another 60 cents each to​ send each
of these manuals out via 4th class mail witch would amount to
$1,​035 .​
Add these figures together for a​ total of​ $1,​785 and
subtract this total from $30,​000 and you​ stand a​ very good chance
of netting $28,​000 or​ more...
So,​ you​ see,​ the​ important thing is​ to​ get your offer to​ your
most-likely buyers .​
The only way to​ do this--the fastest,​ and
least expensive way--is to​ work with a​ reputable mailing list
broker and forget about all that wheel-spinning within the
circle of​ mail-order-type people .​
Really,​ so long as​ you​ deal
with mail-order-type people,​ small-time dealers and
advertisers--you'll never achieve anything beyond a​ busy-busy,​
hand-to-mouth existence in​ this business.
The bottom-line reason for most of​ the​ entrepreneurial failures
in the​ mail order business is​ simply that the​ beginner tries to
cut corners by using less that the​ most productive mailing lists
available .​
Indeed,​ the​ years are littered with people from all
walks of​ life who have had a​ good product and/or service ideas,​
but failed to​ get their ideas off the​ ground .​
Generally,​ these
people were trying to​ save money by compiling their own mailing
lists,​ advertising in​ all-seller type mail order publications,​
and/or sending their offers out to​ mail-order-type people found
in the​ ad sheets or​ to​ lists purchased from advertisers in​ these
publications .​
In almost every case,​ the​ entrepreneur's efforts
along these lines,​ and based upon a​ saving money philosophy,​
has always ended in​ heartbreak and great financial loss for the
entrepreneur...
YOU CAN SUCCEED,​ STARTING FROM SCRATCH! But,​ before you​ attempt
it--before you​ jump in​ and reach your own mail order fortune,​
be sure you​ arrange all the​ odds in​ your favor..Anything less
than the​ rules stated within this report will surely be a​ waste
of time,​ and result in​ failure...
Remember: Your product has to​ be something you​ can buy or​ produce
in finished form for pennies,​ and sell for dollars .​
There has to
be an​ eager market for your product or​ service .​
You must
project the​ most professional of​ all images of​ yourself as​ the
company or​ supplier in​ all your sales letters,​ circulars,​
advertising and/or dealings with your prospective buyers .​
And you
must know who your buyers are,​ and then concentrate your
efforts to​ reach only those people with your offer...




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