Mlm Relationship Marketing



MLM Relationship Marketing
Simply put,​ relationship marketing puts the​ word custom back in​ customer .​
Seems simple enough doesn't it? Almost a​ no brainer,​ but relatively rare in​ many marketing circles .​
the​ focus now is​ on​ attracting customers rather than keeping them - a​ term referred to​ as​ offensive marketing .​
It's slowly changing over time,​ but how bizarre is​ that,​ to​ not try and keep your existing customers? Relationship marketing will make all the​ difference in​ the​ world,​ not to​ mention it​ can save you​ and your business money.
Relationship marketing evolved from direct response marketing in​ the​ 1960's,​ emerging in​ the​ 80's to​ become a​ system that places emphasis on​ building longer term relationship customers rather than on​ single transactions .​
This marketing philosophy means,​ understanding customer's needs as​ they go through their buying life cycle .​
Put another way,​ offering a​ range of​ products/services,​ as​ your customers actually need them.
Why would focusing on​ your existing customers be more profitable? If you're constantly spending money and resources to​ land new clients,​ you​ aren't paying attention to​ your loyal customers - the​ ones who are keeping you​ in​ business now .​
Ignore them at​ your own peril .​
This is​ called churn,​ or​ the​ customers who won't come back to​ you​ if​ you​ alienate them .​
Another term for trying to​ keep customers and increase their loyalty is​ called defensive marketing .​
Customers who have already bought something from you​ are your bread and butter,​ your key to​ continued profitability .​
Bottom line? you​ NEED them and can't afford to​ lose them .​
They're your assets .​
And you​ value assets and treat them accordingly .​
Customer loyalty is​ worth money to​ your business,​ since the​ cost of​ keeping an​ existing customer is​ only about 10 per cent of​ the​ cost of​ getting a​ new one .​
Lesson is? Pay attention to​ your present customers and your MLM business will have a​ solid footing for the​ future .​





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