Marketings Magic Bullet

Marketing's Magic Bullet
Hundreds of​ consultants make millions of​ dollars each year teaching seminars and boot camps,​ and selling newsletters about marketing's magic bullet - that one simple thing you​ can do to​ fill up your register with virtually no effort on​ your part .​
People buy this tripe because they want simple and no effort ways to​ move their business forward.
All those magic bullet consultants are wrong .​
I​ have the​ secret and I​ am going to​ share it,​ but you​ won't be happy about it .​
My marketing magic bullet: focus,​ discipline and consistency .​
Yes,​ my magic bullet involves some work on​ your part .​
Focus requires you​ to​ define your audiences,​ learn about their behavior,​ and then provide relevant and believable information,​ communicated in​ an​ original,​ impactful fashion.

Discipline necessitates developing a​ marketing plan and implementing it​ aggressively .​
Your plan must also include a​ sales element .​
I​ know businesses that market and then just expect clients to​ flock to​ them with wallets in​ hand .​
Unfortunately for these businesses,​ it​ requires some effort on​ their part .​
Sorry,​ no passive income .​
Finally,​ we come to​ consistency .​
This means implementing your program even after you​ are tired of​ it .​
And don't change your message and marketing tactics on​ a​ whim .​
The race goes to​ the​ marathon man,​ not the​ sprinter .​
Some other smart people agree with me .​
Business Coach Brent Dees says,​ you​ can do anything,​ but you​ can't do everything .​
If you​ focus,​ you​ can accomplish your goals .​
Friend Bill Loeffler used to​ tell clients,​ We can't do everything .​
Let's pick three marketing tactics and do them right .​
Remember: focus,​ discipline and consistency .​
Unlike those other consultants,​ I​ won't bill you​ for that magic bullet .​
Lock and load.

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