Marketing Without Ego

Marketing Without Ego
Our ego can get in​ the​ way of​ marketing our business. From our need to​ be right,​ to​ talking about ourselves incessantly; coming from an attitude of​ arrogance to​ getting attached to​ the​ outcomes of​ what we do,​ these are just some of​ the​ ways our ego can get in​ our way.
If its all about us,​ then it​ isnt about our customers. Its imperative that we are aware of​ how we conduct our selves and the​ impact it​ may be having on​ our success.
Our ego,​ however,​ can serve us as​ well. Our ego can help us in​ setting boundaries and standards of​ performance. it​ can give us the​ confidence to​ know we can make a​ positive difference for our clients. if​ we cant believe in​ what we do,​ no one else will.
Ego,​ in​ a​ healthy way,​ is​ about playing to​ our strengths and not to​ our weaknesses. How can we step away from our ego and market our business more effectively?
1. Maintain an open mind. When we come from a​ place of​ ego,​ we tend to​ be narrowly scoped. Usually we have difficulty seeing beyond what we can understand. We think we know the​ only way,​ that we have all of​ the​ answers. Business success,​ however,​ demands that we see the​ bigger picture. We must be open to​ new ideas,​ trends,​ opinions,​ and most importantly,​ to​ the​ variety of​ potential customers or​ clients with whom well undoubtedly interface. An open perspective may lead us to​ developing new and innovative products or​ programs. it​ may allow us to​ seek out others who we might otherwise dismiss,​ possibly creating the​ opportunity for strategic business alliances or​ partnerships. An open mind opens us up to​ opportunities.
2. Listen more than you​ speak. Its been said that we were given two ears and one mouth so that we could listen twice as​ much as​ we speak. While there is​ definitely merit to​ this statement,​ it​ really goes one step deeper. Almost every single time we speak,​ we are speaking from a​ place of​ ego. We are talking about ourselves,​ something we saw,​ something we did,​ something we have an opinion about. While that is​ all good and fine,​ when it​ comes to​ business we need to​ make some adjustments. Business is​ about serving the​ needs of​ others,​ specifically your target market. Its all about them. to​ be successful,​ you​ need to​ listen to​ what they say. What are their biggest problems,​ needs,​ and desires? What are they looking for you​ to​ do for them? How can your products or​ services solve their problems? the​ only way to​ determine that is​ by listening closely and carefully. When you​ speak,​ come from a​ place of​ inquiry and curiosity. And,​ make sure that everything you​ speak about relates back to​ the​ client in​ some way.
3. Serve others instead of​ ourselves. Most of​ us are in​ business to​ make money. That end is​ worthy and necessary to​ meet our goal of​ making a​ living. But,​ in​ order to​ create a​ successful business our orientation must be from the​ standpoint of​ serving others. it​ is​ by serving others that we serve ourselves. of​ all of​ the​ business blunders,​ this is​ probably the​ one that leads the​ way to​ slow growth or​ to​ eventual business failure. Each day,​ we need to​ evaluate our activities. Certainly we must handle various administrative and operational tasks for our business. But,​ aside from these,​ all other activities need to​ be focused around serving our clients. Ask yourself the​ question is​ what Im doing serving or​ going to​ serve the​ needs and requirements of​ my clientele? if​ the​ answer is​ no,​ reevaluate why you​ are doing it. you​ may be wasting time,​ money,​ and energy pursuing activities that will have no value. Orient everything you​ do around serving others and youll naturally end up serving yourself as​ well.
4. Practice humility. Humility or​ the​ state of​ being humble is​ an absolute must in​ business. For no matter what we do in​ life,​ there will always be times when we cannot control what is​ happening around us or​ to​ us. By developing an attitude of​ gratitude and being thankful in​ the​ moment for things going well,​ well be able to​ weather the​ storm much better when things go awry. Practicing humility means that we must face our own failures and imperfections. it​ also means that we must know our place when it​ comes to​ dealing with others that we must treat others as​ we would like to​ be treated. it​ demands that we set aside our ego and realize that we are no better and no worse than anyone else; that we are on​ our own path that is​ unique to​ us and for us. There is​ no place for ego in​ a​ humble heart.
5. Dont get attached to​ outcomes. Being attached to​ outcomes is​ a​ surefire path to​ disappointment and a​ waste of​ our mental energies. it​ is​ our ego that fuels our intense desire to​ create specific outcomes. And,​ just like clockwork,​ this type of​ attitude leads to​ disappointment when the​ desired outcome fails to​ manifest. No one can control the​ outcome of​ a​ situation. All we can do is​ make decisions,​ based on​ the​ best data possible. There are a​ myriad of​ intervening circumstances that can derail even the​ best of​ plans. For this reason,​ its important to​ set aside our egos and understand we only have so much power to​ steer our course. We need to​ develop a​ sense of​ peace that we have made the​ best decisions based upon what we know and leave it​ at​ that.
6. Avoid perfection. a​ big ego usually accompanies an attitude that everything has to​ be perfect. Perfect is​ an impossible idealism that keeps people from moving forward and accomplishing all that they can. Perfection will prevent you​ from giving a​ speech because you​ dont think its good enough. Perfection will stop you​ from writing a​ book,​ making a​ phone call to​ a​ prospect,​ or​ presenting a​ teleclass on​ a​ topic you​ love. Dont let this unproductive attitude invade your life. Its rooted in​ ego a​ need to​ be right,​ a​ need to​ be better than others and beyond reproach. Ironically,​ most people are not drawn to​ perfectionists,​ as​ they are often perceived as​ uptight,​ unrealistic,​ and better than everyone else. Your clients will be drawn to​ you​ because of​ who you​ are failures,​ mistakes,​ and imperfections the​ whole nine yards. People will seek you​ out because you​ are a​ real person someone they can identify with. Dont let perfection stand in​ the​ way of​ being who you​ are.
7. Make mistakes. Mistakes are a​ part of​ life. and really,​ there are no mistakes; there are only experiences. Experiences provide us with feedback that allows us to​ make other decisions that lead us towards what we want to​ accomplish. if​ we arent willing to​ have experiences,​ we arent going to​ have a​ life or​ a​ business for that matter. a​ big ego will often prevent us from having experiences because it​ perceives that a​ mistake is​ a​ bad thing and a​ sign of​ failure. the​ funny thing about this is​ that youre probably the​ only one who notices the​ mistake,​ as​ other folks are much too busy being concerned with their own lives. Get out of​ yourself,​ shed your ego and start living. the​ most successful business owners are the​ ones who step out,​ have experiences and fail their way to​ success.
8. Be right,​ not righteous. Theres a​ big difference between being right and being righteous. Being righteous is​ all about your ego. you​ think that you​ have a​ monopoly on​ right; that you​ know and have all the​ answers,​ and that everyone who does not believe as​ you​ do is​ wrong. Righteous folks are frightened folks. Often they are raised on​ fearbased ideas put forth by otherwise wellmeaning parents or​ institutions. They are wrapped up in​ their own world,​ unaware of​ other people. They dont know how to​ respect others because they themselves harbor nothing worthy of​ respect. After all its ludicrous to​ believe anyone has a​ monopoly on​ truth or​ what is​ right. Still,​ however,​ you​ may see this creeping into your own approach to​ business. Whenever you​ feel the​ need to​ express righteousness,​ know that its your ego rearing its ugly head.
9. Consult others. Seeking out counsel,​ information,​ wisdom,​ or​ feedback from others is​ a​ wonderful way to​ bring creativity,​ inspiration,​ and motivation to​ all that you​ do. if​ your ego were in​ play,​ you​ wouldnt even consider such a​ thing. Ego is​ all about you. you​ dont have a​ place for others,​ their ideas,​ or​ their feedback. Business is​ all about interfacing with others,​ from your colleagues,​ to​ your vendors and supplies,​ to​ your all important customers or​ clients. Just like with the​ idea of​ having an open mind,​ tremendous opportunity can come your way by consulting with others. Dont close down the​ doors to​ success. Instead,​ open them wide by setting aside your ego and connecting with others.
10. Let others tell your story. Why not completely take you​ and your ego out of​ the​ picture and let others speak for you. Testimonials and referrals are,​ by the​ far,​ the​ most powerful tools you​ can use to​ build your business. People relate to​ the​ stories that others tell them. They hold much more credibility than if​ you​ were to​ talk about yourself and your client successes. Actively gather testimonials from the​ folks you​ do business with. Make sure to​ include a​ few of​ them in​ your various marketing materials. Post them to​ your website for everyone to​ view and read. if​ someone says wonderful things about you​ but is​ uncomfortable writing a​ testimonial,​ offer to​ transcribe what they tell you​ and then send it​ to​ them for final approval.

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