Marketing With The Ipod

Marketing With The Ipod



Marketing With the​ iPod
Whenever something new,​ exciting and revolutionary is​ introduced to​ the​ general public,​ it’s nearly a​ given that other corporations,​ companies and interests want to​ hitch their branding wagon to​ that train .​
And with the​ Apple iPod Nano,​ it​ was,​ and still is​ no different .​
The Apple iPod transformed the​ way the​ whole world thinks about where it​ takes it​ music .​
Soon after its release,​ you​ could walk around any hip metropolitan street and see those instantly recognizable white ear buds poking through the​ collars and jackets of​ many people,​ young and old,​ male and female .​
So,​ it​ didn’t take a​ marketing genius to​ figure out that all those iPod listeners represent a​ huge target audience .​
Fortunately,​ or​ unfortunately depending on​ your point of​ view,​ a​ marketing genius did realize that.
Many companies that,​ at​ first glance,​ would have very little to​ do with the​ Apple iPod,​ soon lined up to​ be associated with the​ world’s most popular portable digital music player .​
Before you​ knew it,​ there were charities working together with Apple to​ create an​ iPod Nano with that charity’s logo and colors on​ it .​
It was a​ great way for a​ charity to​ appear current by working together with the​ Apple iPod Nano line as​ well as​ reaching a​ younger,​ more technologically savvy demographic that it​ otherwise would not have reached.
However,​ even though charities recognized the​ power of​ the​ iPod,​ it​ was the​ music industry itself that has taken the​ greatest advantage of​ the​ reach and visibility of​ the​ iPod .​
Now,​ the​ music industry generally frowns upon downloading music from a​ computer onto an​ iPod without paying for it .​
But,​ some people in​ the​ music world realized that the​ iPod Nano is​ so popular,​ that there are people who won’t listen to​ music in​ any other format besides on​ their iPod .​
So,​ if​ you​ aren’t working with the​ iPod,​ you​ are working against certain segments of​ your target audience.
Some bands decided to​ directly associate themselves with the​ iPod Nano; U2 being the​ biggest and most recognizable band to​ do so .​
a​ special U2 version of​ the​ iPod was released,​ and selected songs from an​ upcoming album were only available to​ be heard via the​ iPod .​
Of course,​ innovative,​ expensive and exceptionally cool marketing and advertising campaigns were released .​
Because of​ this foresight,​ two goals were achieved .​
One,​ of​ course,​ was to​ work together with the​ Apple iPod Nano to​ get the​ music and songs released and introduced to​ the​ public .​
The second goal was that U2 did not appear to​ be anti-download and embraced the​ iPod and everything it​ can do.
In the​ early days of​ music downloading,​ there were many bands who scoffed at​ the​ idea of​ having their music listened to​ for free .​
As a​ result,​ they appeared to​ be greedy,​ out of​ touch and completely against the​ wishes of​ their fans .​
But,​ with the​ advent of​ the​ Apple iPod Nano,​ it​ is​ now imperative that if​ the​ whole world is​ going to​ be listening to​ this little device,​ then they might as​ well be listening to​ you.




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