Marketing Tips On A Budget

Marketing Tips On A Budget



Marketing Tips - on​ a​ Budget
I don’t know about you,​ but when I​ started my business and even today with a​ son in​ college and two kids at​ home who love to​ shop as​ much as​ mom,​ I​ don’t have a​ lot of​ money to​ spend on​ marketing .​
I​ need to​ make sure that every penny I​ spend is​ spent wisely,​ very wisely .​
So when I​ market my business,​ I​ need to​ make sure that I’m creative and use all the​ tools I​ have available that don’t cost money .​
Here are some tips that I​ have found that worked for me.
Radio/Media - It’s not that hard .​
Have a​ plan of​ action and stick to​ it .​
Each week decide to​ send out so many press releases,​ contacts to​ radio stations,​ local media,​ etc .​
Look to​ woman’s networks,​ work-at-home networks,​ and others who actively look for guests .​
Stay in​ tune with what’s currently happening and see if​ it’s something that you​ can share about .​
I’ve found that having an​ angle works .​
Once you​ have that angle write and pitch your angle hard.
Also consider starting your own radio show .​
Jill Hart and I​ do a​ weekly podcast and it’s a​ great way to​ network .​
Check it​ out sometime at​ www.cwahm.com.
Forums / Listserves - Being active in​ forums and listserves is​ so beneficial to​ your business .​
you​ establish yourself as​ an​ expert and also you​ gain friendships and alliances with others .​
Plus,​ it’s a​ great way to​ promote your business .​
Naturally you​ never want to​ blatantly advertise your business,​ but when you​ answer questions and show your expertise,​ people listen .​
I​ know I’ve found many a​ subcontractor this way .​
Take advantage of​ these .​
Remember you​ also establish those friendships that can last a​ lifetime .​
And then when you​ get the​ opportunity to​ meet them in​ person,​ you​ already have a​ bond.
Writing Articles - Submitting articles is​ an​ excellent marketing tool and I​ highly recommend it .​
Make sure you​ submit to​ your targeted market .​
Write on​ topics that you​ are familiar .​
Don’t just write for publicity --Give something back .​
Make sure that your topic and information is​ of​ value .​
Write articles using the​ Top 5 or​ 10 or​ the​ Best 5 Ways to​ Do Something .​
Think about the​ magazines you​ buy at​ the​ stores,​ don’t you​ normally gravitate to​ those articles .​
I​ know I​ do .​
Get those keywords in​ the​ title .​
That’s where they count.
Also,​ plan,​ plan,​ plan .​
What are you​ going to​ do today that is​ going to​ gain recognition for your business?
Marketing a​ business doesn’t have to​ be expensive if​ you​ just remember to​ network and use all the​ tools available to​ you​ .​
in​ fact,​ it​ can be fun as​ you​ get to​ meet new people and develop new ways to​ sell you​ and your business.




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