Marketing Through E Mail And Issues Surrounding It

Marketing through E-mail and Issues Surrounding it
Email marketing is​ one of​ the​ forms of​ direct marketing,​ which is​ done via Internet .​
Emails are sent to​ potential customers to​ boost the​ business,​ and gain the​ trust of​ the​ customer by disclosing relevant information and help them to​ make good shopping decisions .​
It also enhances the​ relationship with a​ current customer,​ by repeating business with them .​
In simple words the​ procedure of​ sending emails to​ customers is​ known as​ email marketing .​
The major advantage of​ email marketing is​ that it​ doesn’t consume a​ lot of​ time,​ is​ minimal resource consuming and is​ also cost-efficient .​
Within a​ short period,​ a​ large audience can be targeted .​
Features such as​ Subscriptions,​ bounced messages,​ web bugs,​ and click through help enables businesses to​ track potential customers .​
Since the​ customers can be directly reached,​ feedbacks can be collected with ease .​
In terms of​ cost also it​ is​ not as​ expensive as​ newsletters .​
Reports have proven that this is​ the​ next best marketing technique after search marketing .​
It is​ effective in​ tracking the​ returns on​ investments .​
Email marketing is​ a​ modernized version of​ mail marketing .​
The advantage over direct mail marketing is​ that it​ takes less time to​ reach a​ customer than mailing .​
Like people check their mailboxes daily,​ inbox is​ also checked by majority of​ the​ Internet users on​ a​ daily basis .​
Over the​ period of​ time,​ lots of​ helpful tools and web services have been developed .​
List host is​ web service that provides lots of​ options to​ the​ marketers like managing huge emails and email address database .​
If the​ budget is​ more,​ list managers can be hired who can be given charge of​ opt-in-email newsletters and managing databases .​
Software is​ also available in​ the​ market that does this job too .​
When the​ customer fills the​ form for the​ first time,​ there are check boxes to​ be ticked which reflects their interests .​
Depending on​ these choices,​ an​ advertiser sends information to​ them,​ this is​ known as​ opt-in-email advertising,​ because the​ customer has opted to​ receive emails and marketing like this isn’t illegal .​
The content of​ the​ email can be elaborate,​ but it​ shouldn’t be too long as​ people are really busy for that .​
The call to​ action,​ also known as​ effective words,​ in​ the​ email should be chosen with care .​
It’s not necessary that the​ content should revolve around only one item; related product’s information can also be included .​
This is​ known as​ cross selling .​
By using email blasting or​ sending an​ email to​ multiple customers at​ a​ time can save a​ lots of​ time and will also increase the​ efficiency.
The dark side of​ email marketing is​ spamming or​ also known as​ bulking .​
Some companies collect email addresses of​ people illegally and send irrelevant mails to​ them,​ which can be very annoying .​
Some hackers design an​ email like an​ advertisement,​ but when clicked on​ downloads adware and viruses that can destroy a​ computer,​ which makes it​ even more dangerous .​
To make matters worse,​ the​ Direct Marketing Association of​ America has petitioned to​ make spamming legal .​
Some prohibitions are also placed on​ providers who help out business organizations to​ manage their email marketing by giving them already prepared email templates .​
Most of​ the​ mailing websites have added the​ facility of​ separating spam from genuine email by creating separate folders for both and this is​ known as​ spam filtering .​
But in​ case of​ large number of​ spam mails,​ a​ useful mail can go into that folder and can go unnoticed and gets deleted with the​ rest of​ the​ spam mails .​
This kind of​ mail is​ known as​ false positives .​
But the​ chances of​ this happening are rare .​
There are many laws against spamming like United States’ Can-Spam act,​ Europe’s privacy and electronic communications regulations .​
According to​ these laws,​ the​ companies should get their return address authenticated,​ false physical addresses should not be included and a​ one click unsubscribe link should be place in​ the​ email .​
The lesser penalty involves companies sending spam to​ be blacklisted and on​ a​ larger scale,​ they can be heavily fined .​

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