Marketing Strategies 3 Simple Steps To Creating Your Ideal Income

Marketing Strategies 3 Simple Steps To Creating Your Ideal Income



Are you​ interested in​ creating your ideal income this year? Are you​ tired of​ waiting for things to​ get better? Are you​ feeling like you​ have so much more potential than you​ are currently using?

Imagine for a​ moment reaching your ideal income this year. What would that look like and feel like? What would you​ be able to​ do that you​ can’t do now?

Ask yourself what are the​ things you​ need to​ be doing right now to​ manifest that? Do you​ need to​ find a​ way to​ raise your motivation? Do need to​ stop procrastinating? Do you​ need to​ stop avoiding marketing ? Do you​ need to​ be more accountable to​ yourself?

If you​ want to​ learn a​ simple way to​ create your ideal income,​ then read on...

Step 1: Get clear on​ what you​ do want.

Do know exactly where you​ want to​ be professionally in​ 12 months from today? to​ achieve even more clarity,​ I invite you​ to​ this simple visualization.

Sit in​ a​ comfortable place where you​ wont be disturbed. Ask yourself the​ following questions: in​ a​ year from now,​ what kind of​ work do you​ want to​ be doing? How many hours a​ week do you​ want to​ be doing it​ ? Who would be your ideal clients and colleagues ? What kind of​ people do you​ want to​ be around? What would be your ideal physical surroundings for work? Finally,​ ask your self what would be your ideal income? Pick a​ figure that is​ realistic but optimistic.

Here’s an​ example from one of​ my clients of​ what your visualization might look like,​ “ in​ one year from today,​ I see myself doing real estate,​ working mostly with listings,​ and being surrounded with people I like; people who are upbeat,​ responsible,​ committed and motivated. I have my own office,​ and I am looking out of​ a​ big window at​ a​ garden. My income is​ $150,​000 net.”

How close is​ that to​ what you​ want to​ create?

Step 2: Overcoming the​ obstacles,​ challenges,​ self limiting beliefs,​ and self sabotaging strategies.

In Step 1,​ you​ got clarity on​ your ideal professional life. in​ Step 2,​ you​ identify the​ blocks you​ would need to​ overcome to​ get there. So ask yourself what is​ stopping you? What are your self limiting beliefs? What are your self sabotaging strategies?

In my 30 years of​ coaching people to​ become successful,​ the​ self limiting beliefs that I hear the​ most are:

• “I’m not good enough”

• “I don’t know enough”

• “I don’t have what it​ takes to​ succeed”

• “I can’t do marketing"

• “If I market myself,​ I’m afraid I’ll be rejected”

Take a​ good look at​ the​ list and ask yourself which ones resonate with you? Here’s the​ good news: “These are not facts,​ these are beliefs and beliefs can be changed”. One of​ the​ things I help my clients to​ do is​ to​ reprogram their self limiting belief into an​ Empowering belief. if​ you​ were to​ reprogram the​ beliefs above into Empowering beliefs what would they sound like? Anything like:

• “I am more than good enough”

• “I know all that I need to​ know and I can always research and find the​ answers”

• “I have all I need to​ succeed”

• “I’m learning to​ become a​ Master at​ marketing”

• “Since I have something of​ value to​ offer my prospective clients,​ most likely I will be accepted”

How would it​ feel to​ have those beliefs as​ your foundation?

Step 3: Create your script.

Once you​ have clarified what you​ want and reprogrammed your self limiting beliefs,​ the​ next step is​ to​ create your script. What is​ the​ area that you​ need to​ develop the​ most? is​ it​ marketing,​ is​ it​ time management,​ is​ it​ confidence building? What ever you​ decide,​ you​ need a​ script to​ achieve it.

Why do I recommend a​ script rather than a​ plan? a​ business plan is​ a​ written document outlining a​ series of​ logical steps that lead to​ the​ realization of​ a​ goal in​ business. a​ business plan follows specific guidelines and requires certain information. a​ script,​ on​ the​ other hand,​ comes from your imagination. you​ can write what you​ want and not have to​ follow guidelines set by someone else.

Einstein once said,​ “Imagination is​ more important than knowledge”. Imagination is​ an​ integral part of​ ourselves and our intuition. When we write a​ script,​ we feel what we are writing and those feelings create physical sensations that connect our body to​ our imagination. When we are free to​ imagine and feel what we want,​ not only do we become like magnets to​ draw it​ to​ us,​ but also we are guided by “inspired action”.

What is​ the​ difference between “inspired action” and “frantic action”? the​ difference is​ between faith and fear. as​ you​ have probably heard,​ “Desperation doesn’t sell”. And yet,​ many of​ my clients have come to​ see me in​ a​ state of​ fear and panic. They have been taking action steps,​ frantic action ,​ based on​ their fear and then they wonder why their marketing isn’t working. Fear doesn’t attract clients,​ it​ repels them.

“Inspired action” on​ the​ other hand are action steps that you​ feel inspired to​ do. What inspires you? Your vision,​ the​ reason why you're doing what you​ are doing. Here’s a​ tip: if​ you​ really want to​ be successful,​ focus on​ the​ service you’re giving to​ others,​ not on​ the​ money. the​ money will follow if​ you​ are making a​ contribution and doing what you​ love.

One final thought on​ Faith v.s. Fear. Here’s a​ story that illustrates the​ message: a​ student goes to​ his teacher and says,​ “I’m having a​ terrible struggle between my fear and my faith. My fear is​ represented by a​ black dog and my faith is​ represented by a​ white dog. They are battling all the​ time and I don’t know which one is​ going to​ win.” the​ teacher says,​ “Why,​ the​ white dog,​ of​ course.” the​ student says,​ “How do you​ know?” the​ teacher says,​ “Because that’s the​ one you’re going to​ feed.”

Here’s a​ tip: How many creative ways can you​ find to​ feed your white dog?




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