Marketing Research Evolves Paid Surveys Come Of Age

Marketing Research Evolves Paid Surveys Come Of Age



Marketing Research Evolves Paid Surveys Come of​ Age
Up until the​ 20th century,​ buying and selling was simple. Businesses were largely local which allowed for a​ close relationship between suppliers and consumers. Competition was nonexistent and the​ opinion of​ consumers was felt to​ be irrelevant.
The rapid advancements during the​ Industrial Revolution quickly changed business operations from a​ seller’s market to​ a​ buyer’s market. Early marketing students had been educated as​ economists,​ schooled in​ the​ principle that demand was relevant to​ purchasing power. However,​ it​ became apparent that demand was much more complex than the​ financial ability to​ buy and that desire had become a​ factor in​ business.
New concepts in​ advertising proved that purchasing desires could be magnified and shaped by elements beyond mere availability of​ products. Extended markets allowed greater production of​ goods and transportation options quickly taught businesses that they needed to​ know specifics about customers to​ be able to​ compete.
With the​ modern marketplace being fiercely competitive,​ companies today have a​ greater demand than ever to​ monitor the​ pulse of​ consumers. However,​ the​ busy lifestyles of​ consumers in​ general made it​ more difficult for companies to​ engage people in​ telephone and direct mail surveys. Consumers perceived that they were being given a​ salespitch versus participating in​ independent research. And who has time for that?
The Internet age introduced easy access to​ consumers for marketing researchers. They could reach both general consumers and business consumers easily by posting their surveys online; however,​ there was still the​ issue of​ enticing people to​ take the​ time to​ participate.
Over the​ years,​ consumer science and market research have evolved collectively into a​ finelyhoned craft. Companies spend over $250B globally in​ an effort to​ convince people to​ buy their products and services. of​ that amount,​ over $750M goes for market research alone.
Being the​ savvy bunch that they are,​ marketing researchers finally grasped the​ concept of​ offering consumers something of​ value in​ return for their time and participation versus asking people to​ participate just for the​ sake of​ offering their opinions to​ help businesses in​ tailoring their products and services. to​ meet their own ever increasing demands for consumer information they began offering various incentives in​ exchange for time.
Consumer survey incentives range from entry into drawings for cash prices,​ points awards that can be accumulated and redeemed for merchandise and even cash payments to​ participants. Specialized surveys for professionals such as​ those in​ the​ it​ industry often pay quite well. Researchers also pay consumers to​ participate in​ customized studies through which they can learn about their perceptions of​ specific products and/or services.
In addition to​ paid incentives,​ some marketing research companies offer people free products for sampling. They forward new products to​ consumers to​ try with the​ agreement that the​ consumer will later provide an assessment of​ the​ product. After trying the​ product,​ consumers complete an online survey sharing their experience with the​ product and indicating whether or​ not they would buy it​ on​ their own. Test products can range anywhere from household cleaners,​ snack foods,​ health/beauty products and all the​ way up to​ electronics. in​ many cases,​ participants are allowed to​ keep the​ products at​ no charge.
By taking advantage of​ paid market research offers,​ consumers can actually earn a​ parttime or​ even fulltime income,​ depending upon the​ amount of​ time they invest and the​ number of​ research panels in​ which they participate. This has proven a​ productive source of​ supplemental income for stayathome moms,​ small business owners,​ retirees and college students. Simply by signing up at​ paid survey web sites and checking their email for survey invitations,​ they can earn extra cash and incentives on​ a​ regular basis.
Another advantage of​ earning extra cash by joining Internetbased research panels is​ convenience. Participants can respond to​ survey invitations 24/7 which is​ much easier than trying to​ work a​ second or​ parttime job.
Market researchers also know that small businesses are the​ pulse of​ the​ American economy. With the​ emphasis in​ today’s markets having shifted primarily from that of​ products to​ the​ service industry,​ researchers always have a​ demand for opinions and details of​ purchasing practices of​ small business owners.
Small business owners and workfromhome professionals can have a​ significant impact and can shape the​ quality of​ products and services available to​ them by participating in​ online surveys. This allows them to​ tell companies exactly what instead of​ hoping that someone out there will finally deliver what they need.
Plus,​ they will be rewarded for the​ time they invest. the​ concept of​ paid surveys makes it​ a​ win/win situation for both sides. Be aware that the​ market research profession is​ largely legitimate but there are some Internet sites that are a​ scam. Never pay a​ signup fee for receiving information about available surveys.
Remember that you​ have something market researchers value your experience and opinions as​ a​ consumer. Use that information to​ negotiate participation in​ research surveys and you​ will enhance your lifestyle and income.




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