Marketing Of Jeans Fashion In Europe

Marketing Of Jeans Fashion In Europe



The end of​ the​ Second World War was the​ time when denim blue jeans gained new status in​ Europe. Rugged yet relaxing they stood for freedom and a​ great future. Both men and women wore them. in​ Europe the​ surplus Levi’s jeans left behind by American armed forces were now available in​ limited supplies. They were extremely popular with teens.


The 60’s saw the​ coming in​ of tight jeans. They were extremely popular as​ leisurewear. Teens began to​ have real fun with them. the​ 70’s saw the​ bell-bottoms hitting their peak. Creativity flourished as​ far as​ denim jeans go. Customized denim embroidery made an​ appearance,​ so too did stud and patched jeans,​ giving jeans an​ all new glamorous appeal.


Designer jeans were literally everywhere in​ Europe and were a​ symbol of​ the​ affluence and status of​ the​ society. Leading designer labels flooded the​ market in​ the​ 80’s. Acid wash debuted in​ 1986 in​ Europe and took the​ market by storm. the​ 90’s heralded the​ advent of​ a​ generation that was more concerned with old-fashioned values,​ environment and family life.


Jeans has been reinvented from time to​ time and the​ new millennium is​ no different. you​ can see every major designer coming out with fabulous denim jeans wear. you​ can find them at​ catwalks,​ at​ chloe,​ at​ Versace and at​ literally every fashion festival. the​ latest trends like the​ beaded and the​ beat-up denim jeans are a​ rage among youth. So too are torn-knee blue jeans which can be found globally these days,​ why only Europe.


The coming in​ of​ the​ internet also had its impact on​ denim jeans in​ Europe,​ as​ in​ the​ other part so of​ the​ world. you​ could instantly find and shop for the​ latest jeans from numerous online resources. This meant that the​ consumer had a​ greater choice and need not compromise on​ quality of​ the​ jeans. Freed of​ all creative restrictions the​ denim jean is​ assuming numerous disguises to​ be worn in​ and has literally broken every barrier of​ creativity. From being part of​ cushions to​ furniture-coverings to​ bed spreads,​ denim has made it​ presence felt,​ every where.





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