Marketing A Misunderstood Or Scary Product Or Service

Marketing A Misunderstood Or Scary Product Or Service



Marketing a​ Misunderstood or​ Scary Product or​ Service
What do you​ do if​ your business,​ product or​ service is​ something hardly anyone is​ aware of​ or​ understands? Or worse yet,​ if​ it​ is​ something they are afraid of​ or​ want to​ avoid?
My answer is​ three-fold.
First,​ focus on​ the​ SOLUTION you​ are providing
What is​ the​ primary problem your prospects have that you​ can solve? Do they have pain you​ can relieve? Do they have an​ ailment or​ affliction you​ can cure? in​ these cases,​ you​ are not selling your scary or​ misunderstood product or​ service,​ you​ are selling pain relief or​ healing.
It is​ imperative you​ look at​ what you​ are selling from your prospects' perspective and talk about it​ terms of​ a​ solution for them.
Second,​ understand your competitive advantage
You must understand how what you​ sell stacks up against the​ other options your prospects have .​
is​ it​ superior? Do the​ effects last longer? is​ it​ safer? is​ it​ cheaper? the​ list of​ questions could go on​ forever.
In the​ end,​ you​ must be able to​ clearly communicate to​ your prospects how you​ can help them in​ a​ way no one or​ nothing else can .​
This makes your scary or​ misunderstood product or​ service the​ only logical alternative for them and will help to​ overcome any obstacles or​ fear they may have .​
It simply becomes the​ best solution for the​ problem the​ have.
Third,​ undertake an​ educational marketing effort
Through your web site,​ a​ newsletter or​ ezine,​ special reports,​ tele-seminars and presentations,​ or​ other free information products and services,​ you​ have an​ excellent opportunity to​ educate your prospects about your product or​ service and to​ dispel any fears or​ misconceptions they may have.
You may even want to​ enlist testimonials from satisfied clients .​
People very often believe what others say about your business more than what you​ say .​
If you​ don't yet have clients to​ gather testimonials from,​ treat some friends or​ colleagues to​ your product or​ service and ask them to​ provide you​ with testimonials in​ exchange .​
It's a​ great way to​ get your business off to​ a​ great start!
(C) 2018 Debbie LaChusa




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