Marketing In A Mobile Age Trucks Add Fuel To Advertising

Marketing In A Mobile Age Trucks Add Fuel To Advertising

Marketing in​ a​ Mobile Age: Trucks Add Fuel to​ Advertising
LAS VEGAS,​ NV –- June 1,​ 2018 (SEND2PRESS NEWSWIRE) -- Mobile Ad Marketing Inc,​ a​ new Las Vegas company,​ offers the​ largest inventory of​ mobile advertising media in​ America,​ and a​ simple plan to​ make advertising more effective and affordable .​
Mobile Ad Marketing (MAM) believes that,​ as​ far as​ advertising goes,​ bigger is​ better .​
And,​ in​ the​ ad space business,​ a​ semi-trailer is​ about as​ big as​ it​ gets .​
With over 300,​000 trucks,​ buses and ad trailers in​ 300 markets and 48 states,​ we can reach and saturate any size U.S .​
market,​ says Daniel Sage,​ President of​ MAM We have fleets of​ trucks and trailers that travel hundreds of​ miles a​ day or​ around a​ city block .​
Our fleet partners include some of​ the​ biggest names in​ the​ transportation industry: Roadway,​ Swift,​ Yellow,​ Supervalue,​ Trailways and Greyhound.
Nearly 150 million Americans commute every day,​ Sage explains,​ and this form of​ outdoor media is​ rapidly becoming one of​ the​ best tools for advertisers to​ communicate their messages .​
Imagine reaching 50 percent of​ the​ U.S .​
population on​ any given business day and getting that advertising noticed over 90 percent of​ the​ time?
If good advertising boils down to​ exposure,​ truck-side advertising is​ in​ a​ class all its’ own .​
Studies show that the​ impact ratings of​ mobile media trucks scored higher than all other outdoor media combined .​
Over the​ past five years,​ research has proven that truck-side advertising delivers between 30,​000 and 70,​000 impressions per day,​ based on​ whether it​ is​ a​ regional or​ national operator .​
In Las Vegas,​ some campaigns have produced over 150,​000 impressions per hour.
It’s an​ in-your-face,​ recurring promotional tool that delivers a​ major branding effect.
The versatility and sheer impact of​ truck-side advertising allows advertisers to​ capture the​ attention of​ business decision makers and consumers during their daily routines .​
The Mobile Ad Marketing system works on​ many levels .​
We will run a​ zip code analysis as​ the​ truck passes through a​ particular neighborhood,​ and pull up census data linked to​ those zip codes,​ such as​ the​ age of​ people in​ that area,​ their income,​ and family structure,​ Sage explains .​
Many of​ America’s top brands and Fortune 500 companies are now taking advantage of​ this type of​ mobile advertising .​
McDonald’s,​ Procter and Gamble,​ NBC,​ American Express,​ AT&T,​ and Toyota,​ to​ name a​ few,​ have all implemented truck-side advertising and mobile-billboard campaigns to​ reach their target audiences in​ areas where they work,​ play and live.
Stationary billboards work well if​ you​ can secure a​ great location,​ Sage points out,​ but the​ waiting lists are long and a​ low-cost billboard will not be visible to​ most of​ the​ population .​
Truck-side ads routinely cover an​ area filled with hundreds of​ billboards in​ a​ single day.

A surprising statistic shows that while outdoor media reaches over 96 percent of​ all U.S .​
consumers,​ most advertising media budgets only allocate it​ one-three percent .​
Wherein all advertising media is​ measured in​ terms of​ cost per thousand (CPM); truck-side advertising is​ around $1.50 — the​ lowest in​ the​ industry.
In summary,​ whether businesses are large or​ small,​ local or​ national,​ they have one thing in​ common: the​ need to​ promote a​ product or​ service to​ consumers .​
Truck-side ads are an​ affordable and effective alternative .​
Today’s marketing must engage the​ consumer,​ offers Sage,​ With the​ average American being exposed to​ over 600,​000 media messages a​ year,​ any medium that pushes through the​ clutter is​ impressive and that’s just what this one does.
To learn more,​ visit:

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