Marketing Handmade Soap

Marketing Handmade Soap



Marketing Handmade Soap
Making handmade soap can be challenging and also very fulfilling .​
Marketing handmade soap can be down right daunting .​
After you​ sell a​ few bars to​ family and friends,​ where do go from there? Craft fairs and Christmas bazaars are a​ natural choice,​ though they both have very limited seasons .​
If you​ make a​ commitment to​ a​ retail space,​ then you​ are truly taking that next big step .​
That step however could be financially fatal .​
Many crafters are not in​ a​ position to​ make such large commitment,​ especially at​ the​ outset of​ their endeavor .​
This is​ why finding a​ viable alternative to​ renting retail space is​ the​ single most important task you​ will pursue in​ assuring your crafting hobby turns into a​ successful small business.
The great equalizer in​ the​ world of​ small business is​ the​ internet,​ or​ so we were told .​
Yet there are thousands of​ small,​ and large businesses alike that have failed in​ the​ arena of​ ecommerce .​
Are there any lessons to​ learn from these failures? is​ it​ possible for a​ small crafter to​ compete with the​ super retailers.
The main advantage of​ being a​ crafter is​ that you​ posses a​ product that is​ truly unique and it​ has ongoing demand from a​ very loyal customer base .​
I​ have had soap buyers spend weeks to​ track me down,​ just to​ get a​ bar of​ my soap that another crafter was selling at​ a​ fair .​
These customers are committed to​ buying products from local crafters because it​ helps local communities and supports local economies .​
These are the​ types of​ customers that the​ crafter should be targeting.
There are several outlets on​ the​ internet that target craft buyers .​
Some of​ these charge very nominal fees and are a​ great place to​ get your feet wet in​ craft marketing .​
You can list several items and let the​ market tell which products are likely to​ get the​ best response .​
One of​ the​ best sites is​ Etsy .​
If you​ haven’t tried them,​ you​ should .​
They have a​ very loyal following and their overall business is​ growing every month .​
Because they have a​ great feedback system you​ can also see what items other crafters are having success with .​
This is​ great way to​ get ideas or​ new products .​
Please do not blatantly copy other crafters works .​
Use these new ideas you​ see to​ integrate with your own products.
The other site to​ get great ideas and market information from is​ Ebay .​
Their fees have gotten a​ bit outrageous lately so be careful as​ they can kill your marketing budget very quickly .​
For market research though,​ they can’t be beat .​
I​ have discovered many hot new fragrances for my handmade soap on​ Ebay .​
Stores start at​ $15.95 .​
This is​ about as​ cheap as​ any ecommerce opportunity available today.
Jeffrey Dorrian is​ the​ soap guy .​
Really,​ that is​ his website lye soap He has been making premium handmade soap for the​ past six years .​
Handmade soap is​ a​ true inexpensive luxury anyone can enjoy .​
wholesale soap




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