Marketing For Web Sites

To maintain an​ Internet site and to​ develop its marketing are not easy matters to​ achieve,​ particularly for those which have little or​ not experiment. the​ rules of​ the​ SEO evolve/move constantly,​ so much so that even the​ experts on​ the​ matter are in​ perfect disagreement on​ the​ various points to​ optimize a​ site. it​ is​ partly due to​ the​ search engines themselves.

Principal search engines as​ Google constantly try to​ make sure that the​ sites positioned in​ the​ first results offer the​ information or​ the​ service adapted to​ research of​ the​ users. However,​ the​ webmasters which seek easy money while proposing sites of​ bad quality always find new means of​ beating the​ search engines to​ their own play.

For this reason,​ the​ search engines regularly change the​ methods which they employ to​ determine the​ relevance and the​ importance of​ your site. Evolution of​ the​ search engines the​ first measurement that should take to​ you​ is​ to​ make sure that your site transforms your visitors into “customers”. the​ contents must be optimized so that the​ robots of​ indexing and the​ visitors consider that your site is​ “useful”. it​ was a​ time when the​ effective optimization of​ a​ site consisted in​ filling the​ contents of​ the​ pages of​ key words,​ and this,​ as​ much as​ possible.

It resulted a​ good positioning from it​ but also anger from the​ visitors who did not find their account there. Today,​ this technique is​ shown finger and is​ penalized and regarded as​ SPAM by all the​ principal search engines. Evolution and improvement of​ the​ algorithms the​ search engines employ specific algorithms to​ determine the​ relevance of​ your Internet site. Calculations starting from these algorithms determine where your pages will appear in​ the​ pages of​ results of​ the​ engines.

In order to​ prevent the​ not very scrupulous webmasters guessing and from making sure that their pages are always up to​ date in​ the​ lists,​ the​ principal search engines put regularly up to​ date their algorithms. the​ recent advanced ones the​ result of​ some of​ the​ most recent changes was to​ minimize the​ sites especially optimized for the​ search engines to​ the​ profit of​ the​ sites which give true information to​ the​ Net surfers.

They are not only changes,​ but a​ true transformation and evolution of​ the​ algorithms which become more precise and more “intelligent”. While the​ use of​ the​ key words based on​ the​ suitable subject is​ still important,​ it​ is​ also important to​ make sure that the​ visitors are your principal priority. the​ optimization of​ the​ key words the​ optimization of​ the​ key words is​ supervised now more and more.

The sites which too often include key words are regarded as​ SP@M,​ as​ those which in​ do not have enough will not obtain the​ anticipated results. However,​ the​ algorithms became particularly smart so much and so that for a​ given key word should include other suitable key words to​ you. to​ include alternatives of​ key words is​ a​ good manners to​ make sure that your site is​ regarded as​ suitable. These alternatives are light changes with your key word. For example,​ the​ alternatives for the​ key word “communication” are “to communicate”,​ “communicated”,​ “communicating”,​ “communicate”…

The use of​ the​ key words a​ weight is​ granted to​ the​ key words present in​ certain sections of​ a​ Web page. These sections include the​ beacon TITRATES,​ beacons META (only valid for the​ small search engines today),​ the​ beacons of​ heading (H1,​ H2…),​ beacons ALT of​ the​ images and beacons of​ formatting (for example key words in​ fat or​ italic). With descriptions of​ image (ALT) and descriptions of​ bonds (),​ it​ is​ important that you​ do not fill it​ solely of​ key words because at​ best these beacons will be ignored,​ in​ the​ worst case your page will be penalized.

To write contents normally One in​ the​ most effective ways to​ be sure that your key words are correctly optimized on​ your page,​ is​ first of​ all to​ write the​ contents of​ this page in​ a​ completely natural way. That made,​ you​ ensure that all the​ suitable key words are included in​ all the​ text. Only place them where they must appear in​ a​ natural way and remove to​ them places where they seem awkward. Once you​ finished,​ also check the​ other factors of​ indexing to​ ensure you​ that all is​ ok.

Control key words for the​ SEO Below,​ you​ will find a​ list of​ the​ points to​ be controlled for a​ correct optimization of​ your pages,​ in​ adequacy with the​ last known rules of​ the​ algorithms. the​ beacon TITRATES: the​ number of​ natures included/understood in​ the​ title must be 10 to​ 50 maximum and include one or​ more key words. the​ beacon DESCRIPTION: this beacon must be perspicacious and useful (to reflect the​ exact contents of​ the​ subject of​ the​ page) and must contain one or​ two of​ your most important key words. Beacon KEYWORDS: include all the​ key words present in​ your page,​ do not put those which do not appear there.

Density of​ the​ key words: your page must consist of​ all your key words more any other text. a​ total density of​ key words (all your key words) must be approximately 15 to​ 20% maximum and 5% are too weak to​ obtain good results. the​ density for a​ single key word must lie between 1 and 7%. 1% seem too weak,​ 7% seems too important. Aim 5% for your principal key word and 3% for the​ secondaries.

Beacons of​ headings (H1,​ H2…) : a​ considerable weight is​ given to​ the​ key words which appear in​ these beacons,​ and this,​ by descending order (H1 then H2,​ then H3…). Formatting of​ the​ text (strong,​ bold and underline): that does not offer much weight in​ the​ algorithms,​ but generally one sees good results for the​ example of​ a​ principal key word. Beginning of​ the​ text: the​ more you​ have key words at​ the​ beginning of​ your text,​ the​ more you​ can obtain good results.

Try to​ include your principal key word in​ the​ first 2 sentences and also in​ the​ last paragraph. Expression-keys used like whole sentences: if​ you​ marketer on​ a​ principal expression,​ ensure you​ that the​ key words constituting it​ are not scattered in​ your text. Positive effects are also noted if​ you​ employ your principal expression in​ a​ whole sentence.

Beacons ALT: utiliez your key word at​ least once in​ each beacon ALT of​ your images. you​ also ensure that the​ text is​ appropriate to​ the​ image and provides useful information.

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