Marketing Effectively To More Than One Audience

Marketing Effectively To More Than One Audience



Marketing Effectively to​ More Than One Audience
What's a​ small business owner to​ do if​ they have more than one audience to​ market to? Perhaps they need to​ attract clients but they also need to​ recruit business partners or​ vendors .​
Do they need two marketing plans or​ can they use one plan that tries to​ address both aspects?
This is​ a​ great question that applies to​ many different types of​ businesses who find they need to​ market to​ more than one group of​ people .​
You only need one marketing plan .​
However,​ you​ will have two different target audiences within that plan and you’ll need to​ have a​ marketing strategy for EACH of​ these audiences.
The reason you'll need separate strategies and marketing activities to​ go with those strategies is​ because you​ will be talking to​ two very different audiences .​
And it​ will be important for you​ to​ speak and market to​ them based on​ what is​ important to​ them.
A message that works with one group may not hit home with the​ other .​
This will in​ large part depend on​ how similar or​ different these groups of​ people are .​
Your first task is​ to​ learn as​ much as​ you​ possibly can about each group .​
What problems do they each have that you​ can solve?
Make sure you​ can answer the​ following 10 questions about both groups of​ people:
1 .​
Who are they?
2 .​
Where do they live .. .​
work .. .​
play?
3 .​
What problem do they have that you​ can solve?
4 .​
How does your product or​ service fit into their life?
5 .​
What else do they buy in​ your product or​ service category?
6 .​
Where do they get information regarding your product/service?
7 .​
What is​ most important to​ them?
8 .​
What are they most afraid of?
9 .​
What is​ their emotional connection to​ your product/service?
10 .​
How will they rationalize purchasing your product/service?
If you​ can answer these questions you'll be ready to​ create marketing strategies to​ successfully win over each group.
(C) 2018 Debbie LaChusa




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